Marketing Manager - Fixed Term Contract

Birmingham Hospice; Birmingham; Hybrid; GBP 38,000 - 40,000; Full time

Benefits offered by this job

Generous annual leave

Wellbeing programmes

Stream/Engage employee benefits

Job summary

Birmingham Hospice in Birmingham seeks a Marketing Manager to drive income growth through fundraising communications and marketing activity across social media, email and paid media. This is a two-year, fixed-term role leading a small team and working with income generation colleagues to maximise income and raise the profile of the charity.

The role involves collaborating across teams to deliver impactful campaigns, bring innovation to digital channels, and secure and grow all forms of voluntary

Qualifications

• Experience leading teams in fundraising/communications
• Proven track record creating multimedia campaigns (social, email, paid ads)
• Experience building and managing digital channels (web & social)
• Excellent organisational and prioritisation abilities
• Creative thinker with willingness to innovate and grow income

Responsibilities

• Lead a small team within Income Generation and Marketing
• Deliver multi-channel campaigns to maximise supporter acquisition and retention
• Collaborate across fundraising, media, digital and campaigns teams
• Oversee development of digital channels including websites and social platforms

Skills

Line management experience

Fundraising/communications background

Multimedia campaigns

Digital channels development

Organisational skills

Creative thinking

Job description

Corporate Band E: £38,413 (year one), £39,908 (year two, subject to achieving objectives)

Income Generation and Marketing Department

Hours: Full-time 37.5 hours per week, fixed term until December 2028 (covering a secondment)

Hybrid working with multi-site working from home and across both sites, Selly Park and Erdington

About the role

We are recruiting a Marketing Manager to support income growth through the delivery of Birmingham Hospice's income generation communications and marketing activity.

This is a two-year, fixed-term post covering a secondment – a genuine opportunity to make a lasting impact for a charity with ambitious plans for the future.

Leading a small team and working closely with income generation colleagues, you'll bring together fundraising, media, marketing, digital, creative and campaigns activity to maximise income, supporter acquisition and retention.

You'll be confident leading projects and working collaboratively across teams to deliver impactful campaigns through social media, email and paid media, bringing creativity, innovation and new ideas to help secure and grow all forms of voluntary income and raise the profile of Birmingham Hospice.

What you’ll bring

• Some experience of line managing, mentoring or developing team members
• A background in a fundraising and/or communications environment
• A proven track record creating multimedia communications campaigns, including social media, email and paid digital advertising (e.g. Meta, Google, TikTok ads)
• Experience of developing and managing digital channels, including websites and a variety of social media platforms
• Excellent organisational skills, with the ability to manage a complex workload and prioritise effectively
• Creative thinking skills with the ability to spot opportunities for innovation and growth

What we offer

• Join a supportive, creative and collaborative team where your ideas are valued
• A varied and interesting role leading fundraising marketing, digital and campaigns activity
• Autonomy to try new things and bring innovation to your work
• Work that makes a genuine difference for people living with terminal illness and their families
• Recognition of prior NHS or hospice service (including pension and annual leave entitlements)
• Generous annual leave, wellbeing programmes and access to employee benefit platforms such as Stream and Engage

This role reports to Louise Allen, Head of Communications and Marketing. For further information or an informal chat, please contact Lucy Watkins, Income Generation Director at [e-mail].