Marketing Manager - Charity

CV Screen Ltd; Birmingham; Hybrid; GBP 32,000 - 44,000; Full time

Benefits offered by this job

Flexible working

Job summary

CV Screen Ltd. is recruiting a Marketing Manager for a healthcare charity in Birmingham on a hybrid basis. The role leads a small marketing team and oversees fundraising, digital, PR and creative activity to grow voluntary income and raise the charity's profile.

The position offers a salary of £38,000 plus benefits and requires hands-on experience across multi-channel campaigns, with flexibility in working patterns and location within the city.

Qualifications

• Experience in fundraising or charity marketing.
• Experience managing a team.
• Hands-on knowledge of digital channels and paid advertising.
• Ability to analyse marketing data and create clear reports.

Responsibilities

• Shape and lead multi-channel campaigns for fundraising events, appeals, individual giving and legacy promotion.
• Manage and develop a team of two, setting clear objectives and supporting their growth.
• Set the direction for fundraising content across social media, the website and paid advertising on Meta, Google and TikTok.
• Protect the brand across print, digital and merchandise, and act as the main contact for designers, agencies and suppliers.
• Track campaign performance, report on key metrics and help build the annual marketing plan.

Skills

Marketing experience

Team management

Digital marketing

Data analysis

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Marketing Manager

Birmingham (Hybrid)

Salary £38,000 + Benefits

CV Screen is delighted to be recruiting a Marketing Manager on behalf of a well-respected healthcare charity providing specialist care across Birmingham and the wider West Midlands. The role is based in Birmingham on a hybrid basis and offers a salary of £38,000 plus benefits. You will lead a small marketing team within the income generation function, bringing together fundraising, digital, PR and creative activity to grow voluntary income and raise the charity's profile. It's a fantastic opportunity to make a lasting impact for an organisation with ambitious plans and a cause that truly matters.

Duties & Responsibilities

• Shape and lead multi-channel campaigns for fundraising events, appeals, individual giving and legacy promotion


• Manage and develop a team of two, setting clear objectives and supporting their growth


• Set the direction for fundraising content across social media, the website and paid advertising on Meta, Google and TikTok


• Protect the brand across print, digital and merchandise, and act as the main contact for designers, agencies and suppliers


• Track campaign performance, report on key metrics and help build the annual marketing plan

What Experience is Required

• Marketing or communications experience in a fundraising or charity setting, including line management


• You must have previous experience managing a team


• Hands-on knowledge of digital channels, social media and paid advertising


• Confidence analysing marketing data and turning it into clear, useful reports

Salary & Benefits

£38,000, with flexible working considered. The role is full time, working 37.5 hours per week.

Location

Birmingham, working across two sites in the city on a hybrid basis. The role is easily commutable from Solihull, Sutton Coldfield, Bromsgrove, Redditch, Walsall, West Bromwich and Tamworth.

Alternate Job Titles

Fundraising Marketing Manager

Digital Marketing Manager

Marketing & Communications Manager

Charity Marketing Manager