Marketing Manager - Emerging Markets

WD-40 Company (UK); Milton Keynes; Hybrid; GBP 50,000 - 56,000; Full time

Job summary

WD-40 Company in the UK seeks a Marketing Manager for Emerging Markets to translate global strategies into local programmes, lead digital and e-commerce initiatives, and build distributor capabilities. The role requires 5+ years of FMCG marketing experience, strong analytics, and the ability to influence across cultures while travel 25–35%.

Based in Milton Keynes Launchpad with UK commuting distance. Competitive salary and comprehensive benefits, with international travel and dynamic

Qualifications

• Marketing degree or equivalent.
• 5+ years' marketing experience, ideally within FMCG or a recognised consumer brand.
• Strong experience across marketing communications and digital marketing.
• Experience working with distributors or within a non-direct sales model.
• Strong analytical, project management and stakeholder management skills.

Responsibilities

• Lead and execute impactful marketing campaigns across Emerging Markets.
• Support the development and delivery of regional marketing plans aligned to global strategy.
• Drive digital marketing and e-commerce excellence across distributor markets.
• Analyse campaign and digital performance data, turning insights into meaningful actions.
• Build strong partnerships with distributors and commercial teams to unlock growth opportunities.
• Design and deliver marketing capability-building programmes, playbooks and training.
• Identify new market opportunities through market mapping, research and strategic analysis.
• Influence stakeholders across multiple countries and cultures to deliver outstanding results.

Skills

Data-driven marketing

Relationship building

Digital marketing

Analytical

Project management

Stakeholder management

Cross-cultural collaboration

Education

Marketing degree or equivalent

Job description

At WD-40 Company, we believe that purpose-driven people create extraordinary results.

We're looking for a Marketing Manager in our Emerging Markets team. This is a unique opportunity to influence business growth, strengthen distributor capabilities and drive best-in-class marketing execution across diverse and fast-evolving markets.

This isn't a traditional marketing role. You'll combine strategic thinking, digital expertise, commercial awareness and relationship building to translate global and regional strategies into impactful local programmes. You'll partner with passionate distributor teams, lead digital and e-commerce initiatives, uncover growth opportunities through data and insights, and play a key role in elevating marketing capability across the region.

If you're energised by variety, enjoy influencing without authority, and are excited by the opportunity to make a tangible impact across international markets, we'd love to hear from you.

This role is based in the UK and candidates should be within commuting distance of our Milton Keynes Launchpad. International travel is an important part of the role, with approximately 25-35% travel required to support distributor partners and regional business activities.

What You’ll Be Doing

• Lead and execute impactful marketing campaigns across Emerging Markets.
• Support the development and delivery of regional marketing plans aligned to global strategy.
• Drive digital marketing and e-commerce excellence across distributor markets.
• Analyse campaign and digital performance data, turning insights into meaningful actions.
• Build strong partnerships with distributors and commercial teams to unlock growth opportunities.
• Design and deliver marketing capability-building programmes, playbooks and training.
• Identify new market opportunities through market mapping, research and strategic analysis.
• Influence stakeholders across multiple countries and cultures to deliver outstanding results.

What You’ll Bring To The Role

You’ll thrive in this role if you:

• Are ambitious and want opportunities to grow & Develop.
• Love using data and insights to shape decisions.
• Enjoy building relationships and influencing others.
• Love Travelling and working with different cultures
• Bring energy, curiosity and a desire to challenge the status quo.
• Are commercially minded and digitally savvy.
• Can comfortably balance strategic thinking with hands‑on execution.
• Enjoy working across cultures and navigating complexity.
• Want a role where you'll have genuine ownership and visibility.

An ideal Candidate will have:

• Marketing degree or equivalent.
• 5+ years' marketing experience, ideally within FMCG or a recognised consumer brand.
• Strong experience across marketing communications and digital marketing.
• Experience working with distributors or within a non-direct sales model.
• Strong analytical, project management and stakeholder management skills

Total Rewards

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life‑enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends!

The salary range for this role is £50,000-56,000 per year. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

About Us

At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.