Emerging Markets Growth Marketing Lead - Digital

WD-40 Company (UK); Milton Keynes; Hybrid; GBP 50,000 - 56,000; Full time

Job summary

WD-40 Company in the UK seeks a Marketing Manager for Emerging Markets to translate global strategies into local programmes, lead digital and e-commerce initiatives, and build distributor capabilities. The role requires 5+ years of FMCG marketing experience, strong analytics, and the ability to influence across cultures while travel 25–35%.

Based in Milton Keynes Launchpad with UK commuting distance. Competitive salary and comprehensive benefits, with international travel and dynamic

Qualifications

• Marketing degree or equivalent.
• 5+ years' marketing experience, ideally within FMCG or a recognised consumer brand.
• Strong experience across marketing communications and digital marketing.
• Experience working with distributors or within a non-direct sales model.
• Strong analytical, project management and stakeholder management skills.

Responsibilities

• Lead and execute impactful marketing campaigns across Emerging Markets.
• Support the development and delivery of regional marketing plans aligned to global strategy.
• Drive digital marketing and e-commerce excellence across distributor markets.
• Analyse campaign and digital performance data, turning insights into meaningful actions.
• Build strong partnerships with distributors and commercial teams to unlock growth opportunities.
• Design and deliver marketing capability-building programmes, playbooks and training.
• Identify new market opportunities through market mapping, research and strategic analysis.
• Influence stakeholders across multiple countries and cultures to deliver outstanding results.

Skills

Data-driven marketing

Relationship building

Digital marketing

Analytical

Project management

Stakeholder management

Cross-cultural collaboration

Education

Marketing degree or equivalent

Job description

WD-40 Company in the UK seeks a Marketing Manager for Emerging Markets to translate global strategies into local programmes, lead digital and e-commerce initiatives, and build distributor capabilities. The role requires 5+ years of FMCG marketing experience, strong analytics, and the ability to influence across cultures while travel 25–35%.

Based in Milton Keynes Launchpad with UK commuting distance. Competitive salary and comprehensive benefits, with international travel and dynamic