Brand Marketing Manager

WD-40 Company (UK); Milton Keynes; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Life-enhancing health programs

Generous pension contributions

Short-day Fridays

Paid holidays

Paid holidays

Extra paid week off between Christmas‑

Job summary

A leading consumer goods company in the UK seeks a hands-on marketer to lead integrated marketing initiatives for its tertiary brands on a fixed-term maternity cover contract. The successful candidate will develop and execute marketing plans, manage budgets, and evaluate campaigns. Required qualifications include a degree or equivalent and strong marketing experience in Trade and Retail. Join us to make a positive impact and enjoy flexible benefits including paid time off and a strong values-based culture.

Qualifications

• Strong experience in Marketing, ideally working with brands in Trade and Retail.
• Full UK driving licence.
• Confident in data analysis and reporting.
• Skilled at preparing briefs and managing agencies.
• Excellent project management, coordination and implementation skills.

Responsibilities

• Lead integrated marketing initiatives for tertiary brands across UK retail and trade.
• Develop and execute 12–18-month marketing plans.
• Champion category best practice by analysing data.
• Plan and manage the A&P budget, including forecasts.
• Own the numbers: manage the A&P budget, forecasts, expenditure tracking and corrective actions.
• Create impactful sales tools and materials with Sales team, including literature and presentations.
• Manage third‑party agencies: source, brief and oversee partners to deliver on time and budget.

Skills

Marketing experience

Budgeting skills

Data analysis

Project management

Collaboration with third-party agencies

Education

Degree or equivalent; CIM Certificate/Diploma preferred

Job description

Help our multi‑use brands win hearts and baskets across UK retail and trade.

We’re looking for a hands‑on marketer to join us on a fixed term maternity cover contract, to lead 12–18‑month plans for our tertiary brands. Turning sharp insight into bold, omni‑channel campaigns with agency support that build awareness, drive trial and deliver measurable growth to achieve our sales and EBITDA goals.

You’ll partner closely with our Sales (Commercial) team and the UK Marketing Manager to shape customer plans, land compelling proposals and execute creative that’s right‑on‑brand and right‑on‑time.

What You’ll Be Doing

• Lead integrated marketing initiatives for our tertiary brands across UK retail and trade channels, driving physical and mental availability with consumers, increasing brand penetration with customers and improving profitability.
• Develop and execute 12–18‑month marketing plans that span advertising, promotions, events, sampling, PR, online content and literature,always aligned with brand guidelines and category strategy.
• Champion category best practice by analysing category data, building compelling selling propositions and strengthening WDFC representation to maximise revenue, profit and margin returns.
• Turn insight into action by sourcing research data, analysing market intelligence and creating actionable insights that help Sales and Marketing capitalise on trends and opportunities.
• Own the numbers: Plan and manage the A&P budget, including annual and monthly forecasts, promotional investment control, expenditure tracking and corrective actions where needed.
• Create impactful sales tools and materials- customer literature, reports, presentations and marketing collateral, in collaboration with the Sales team.
• Manage third‑party agencies: Source, brief and oversee partners to deliver agreed marketing activities on time, on budget and to the highest standard.
• Project manage cross‑functional initiatives, ensuring Marketing, Sales and Logistics teams can deliver their contributions seamlessly.
• Evaluate and optimise campaigns: Measure performance against objectives, capture key learnings, assess ROI and recommend improvements for future activity.
• Stay ahead of the market: Conduct regular audits of competitors, online activity, distribution compliance and pricing, sharing findings with internal stakeholders.
• Act as a brand ambassador, supporting corporate objectives and living our company values in everything you do.

What You’ll Bring To The Role

• Degree or equivalent; CIM Certificate/Diploma preferred.
• Full UK driving licence.
• Strong experience in Marketing, ideally working with brands in Trade and Retail across Europe.
• Strong budgeting skills, including forecasting, tracking and managing A&P spend.
• Confident in data analysis, reporting and evaluating projects to drive continuous improvement.
• Skilled at preparing briefs and managing third‑party agencies to deliver on time and on budget.
• Excellent project management, coordination and implementation skills, able to keep multiple initiatives moving seamlessly.

Total Rewards

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life‑enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short‑day Fridays, paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends!

About Us

At WD‑40 Company, we believe that purpose‑driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values‑aligned organization where contributions are acknowledged and rewarded, and where 91% experiences a sense of belonging.
• A learning‑based culture where 85% of our people believe they can achieve their career objectives .
• Over 94% employee engagement as of the Februrary 2025 global employee survey results.
• 99% of our people report that they "love to tell people that they work for WD‑40 Company"!

Please, only consider employment with WD‑40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD‑40 Company in your career search!

#PositiveLastingMemories

At WD‑40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.