Marketing Manager, EMEA Growth Markets

Circana Inc; London; Remote; GBP 50,000 - 70,000; Full time

Job summary

Circana Inc is seeking a Regional Marketing Lead to drive brand visibility and revenue growth across EMEA. The role includes developing strategic marketing plans, managing campaigns, and working collaboratively with team members. Successful candidates will hold a Marketing or Business degree and have extensive experience in integrated campaign management.

Qualifications

• Extensive experience with integrated marketing campaign management.
• Experience with B2B and/or Retail business is preferred.

Responsibilities

• Lead and develop integrated marketing strategies for EMEA.
• Monitor analytics and campaign performance for optimization.

Skills

Integrated marketing campaign strategy

Project management

Brand positioning

Creative briefing

High EQ

Presentation skills

Data-driven communications

Education

Marketing or Business Degree

Job description

UK-London
20 Broadway Studios
London, W67AF, GBR

UK-London
20 Broadway Studios
London, W67AF, GBR

At Circana, we are fuelled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana.

You will be responsible for developing the overall regional marketing strategic direction and initiatives to drive brand visibility, client engagement, and revenue growth in EMEA.

Job Responsibilities

Strategic

• Lead, develop, and partner on the integrated marketing and communications strategy for EMEA, with a specific focus on developing regional marketing plans, developing and implementing brand and content marketing programs to increase awareness and generate leads.
• Partner with business verticals in each market to understand their key business issues and assist with the development of strategically sound annual marketing plans.
• Collaborate with all marketing functions – creative/brand, product, communications, digital, and events – to deliver against the business strategy and communication objectives.
• Build and support the execution of annual marketing plans, considering market segmentation, targeting, brand positioning, product and solution positioning, and launches.
• Partner with the Global Marketing team and other business verticals to implement global initiatives and marketing practices.
• Apply knowledge and understanding of EMEA marketing trends, customer needs, and competitive offerings to maximize brand awareness and adoption within the region.

Operational

• Collaborate with marketing team to develop and deliver campaigns.
• Monitor analytics and campaign performance, and work with the team to optimize programs, accordingly, aligned to Global Marketing standards.
• Manage end-to-end development process integrated campaign, ensuring seamless execution from planning to delivery and performance analysis.
• Forecasting, budget management, and marketing performance.

Requirements

• Marketing or Business Degree qualification (or similar).
• Extensive experience with integrated marketing campaign strategy and program management.
• Experience with B2B and/or Retail business is preferred.
• Content strategy and thought leadership programmes (white papers, webinars, lead generation)
• Brand positioning and messaging frameworks
• Creative briefing and campaign management (end to end) from strategy > execution into market
• Measurement and reporting. Proven experience to assess marketing performance and apply learnings to future campaign
• Proven experience working with both in-house creative services and external agencies
• Project management experience for integrated, multi-channel marketing campaigns
• High EQ and people skills
• Strong presentation skills and the ability to tailor messages for a variety of audiences.
• Integrated campaign and project management and organizational skills.
• Ability to multi-task to manage time and competing priorities to deliver effective outcomes.
• Build collaborative and effective relationships with internal and external stakeholders and vendors.
• Adaptable and flexible mindset and approach in a changing, fast-paced environment.
• Experience deploying data-driven, targeted communications.

As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Centre on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): UK (Remote)