Channel Marketing Manager, EU

Cassio Provider; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the electric mobility sector is seeking a Channel Marketing Manager for the EU market. The role involves developing marketing strategies to support distribution partners and drive lead generation across Europe. Ideal candidates will have a strong background in B2B marketing, fluency in English and German, and a passion for the e-mobility industry.

Qualifications

• Proven experience in channel marketing within B2B technology preferred.
• Fluent in English and German (French is a plus).
• Ability to work cross-functionally in a fast-paced, international environment.

Responsibilities

• Develop and implement channel marketing strategies for distribution partners.
• Create marketing tools and training programs for channel partners.
• Monitor and optimize channel marketing initiatives based on KPIs.

Skills

Channel Strategy & Execution

Partner Enablement

Lead Generation & Demand Creation

Performance Tracking

Event & Trade Show Management

Tools

Channel/Partner Management Tool (e.g., Seismic)

Job description

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About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To

Senior Director, Product Marketing

What You Will Be Doing

Our ideal candidate will be responsible for developing and implementing channel marketing strategies that support our distribution and reseller partners who help sell our solutions across Europe. You will work closely with regional sales, marketing, and local channel partners to develop go-to-market strategies, drive lead generation, and optimise channel performance. Additionally, 20% of your time will be dedicated to developing and managing key partnerships (industry bodies, local organisations, key accounts) across these regions.

What You Will Bring To ChargePoint

• Channel Strategy & Execution: Develop and execute channel marketing programs to support partners in Germany, Austria, France, and the UK
• Partner Enablement: Create marketing tools, sales enablement materials, and training programs to empower channel partners (Experience with channel/partner management tool such as Seismic a plus)
• Go-to-Market Support: Collaborate with sales and product marketing to tailor messaging and campaigns for different partner segments
• Lead Generation & Demand Creation: Develop joint marketing campaigns with channel partners to drive awareness and sales pipeline growth
• Performance Tracking: Monitor and optimize channel marketing initiatives based on data-driven insights and KPIs
• Event & Trade Show Management: Plan and support industry events, webinars, and partner-led initiatives
• Partnership Development (20%): Identify and establish local partnerships that enhance our brand and drive business growth in key markets
  
  

Requirements

• Proven experience in channel marketing within B2B technology, industrial, or hardware sectors preferred
• Experience in channel partner enablement, marketing campaign execution, and lead generation within a channel ecosystem
• Strong understanding of B2B marketing strategies, sales cycles, and partner relationship management
• Fluent in English and German (French is a plus).
• Ability to work cross-functionally in a fast-paced, international environment
• Experience in e-mobility, automotive, or energy industries is a plus but not required
  
  

Location

UK OR Germany

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer.

Applicants only - Recruiting agencies do not contact.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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