Marketing Manager B2B

The Stepstone Group; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company seeks a skilled B2B Marketing professional to enhance sales through targeted initiatives. This role involves creating impactful marketing materials, executing high-profile events, and collaborating across departments to drive effective campaigns, making you pivotal in the company's growth.

Benefits

29 days holiday allowance + bank holidays

Private medical and dental healthcare

Pension contribution up to 10%

Training and development opportunities

Cycle to work scheme

Qualifications

• Several years of experience in B2B marketing, preferably in a sales-driven environment.
• Strong analytical skills to measure impact and optimize initiatives.
• Proven event management skills from concept to execution.

Responsibilities

• Develop and optimize sales enablement materials to drive conversion.
• Plan and execute customer events for lead generation.
• Design and manage targeted marketing campaigns supporting sales.

Skills

Analytical skills

Event management

Marketing automation

Digital marketing strategies

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Salesforce

Job description

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Join our Marketing team and you will be responsible fordriving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will be responsible for creating impactful sales enablement materials, planning and executing high-impact customer events, and developing marketing strategies that enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking, creativity, and proactive execution to support TotalJobs business objectives.

Your Responsibilities

• Develop and optimize sales enablement materials such as sales pitches, industry and customer specific presentations, case studies, value propositions, and sales collateral to drive conversion and customer engagement.
• Conceptualize, plan, and execute customer events (in-person, virtual, and hybrid) that contribute to lead generation and create a community for exchange for relevant customers.
• Design and manage targeted marketing campaigns that directly support sales initiatives, including account-based marketing (ABM), lead generation, and retention programs.
• Work closely with the Sales team to identify needs, provide marketing support, and create tools that enhance their effectiveness in client interactions.
• Conduct competitive analysis and market research to refine messaging, identify opportunities, and position TotalJobs as a thought leader in the industry.
• Monitor and analyze the performance of marketing initiatives, ensuring continuous optimization based on data-driven insights.
• Manage relationships with external agencies and vendors for the production of high-quality marketing content and event logistics.
• Collaborate cross-functionally with departments such as B2B Brand, Content & Insights, Product Marketing and E-Commerce Marketing to align marketing activities with business goals.

Qualifications

• Several years of experience in B2B marketing, preferably in a sales-driven environment or working closely with Sales teams.
• Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
• Proven experience in event management, from conceptualization to execution and post-event analysis.
• Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English, additional language skills (e.g., German) are a plus.

Additional Information

We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer:

• 29 days holiday allowance + bank holidays
• Private medical and dental healthcare
• Pension contribution up to 10%
• Training and development opportunities
• Cycle to work scheme

Our commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.