Marketing Manager - Americas

Canonical; London; Remote; GBP 50,000 - 75,000; Full time

Job summary

Canonical seeks a Marketing Manager to lead strategy and campaigns across the Americas. This remote role involves close collaboration with sales and product teams to enhance brand presence and generate leads. Ideal candidates will have B2B marketing experience and a strong growth mindset.

Benefits

Fully remote working environment

Personal learning and development budget of $2,000 USD per annum

Annual compensation review

Recognition rewards

Annual leave

Employee Assistance Program

Opportunities to travel for team meetings or sprints

Travel upgrades for company events

Qualifications

• Experience in B2B marketing for enterprise IT products.
• SaaS experience preferred.
• Excellent academic results required.

Responsibilities

• Develop and execute go-to-market strategies for the Americas region.
• Set KPIs for demand generation and brand awareness campaigns.
• Own webinars and regional offline events from planning to execution.

Skills

B2B marketing

Communication

Problem-solving

Collaboration

Creativity

Education

Bachelor’s in Business, Marketing, or STEM

Job description

Social network you want to login/join with:

Canonical is looking for a marketing manager who will be responsible for developing long-term marketing strategy and executing campaigns for the Americas region for a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position within the Demand Generation Team, requiring close collaboration with the regional Sales Teams, the Partner & Alliances Team, the Product Team, and other Marketing functions.

The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organization. They love to problem-solve, get hands-on, experiment, measure, and use automation to make daily life easier.

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Develop and execute go-to-market strategies for specific industries within the Americas region.
• Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly.
• Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads in line with Canonical’s brand look & feel.
• Own webinars and regional offline events at all stages from planning to execution, including pre- and post-event strategies, setup, and streaming.
• Work with the CRM Team to attract, convert, engage, and communicate with audiences.
• Be fully responsible for regional budget planning and execution, constantly monitoring and adjusting it.
• Collaborate extensively with regional Sales teams to incorporate their insights into the marketing strategy.

We expect members of the Canonical marketing team to be excellent communicators comfortable working with engineers, product managers, sales representatives, and executives.

What we are looking for in you

• Experience in B2B marketing for enterprise IT products, SaaS experience preferred.
• Experience working with the Americas market, including the US, Canada, and Latin America.
• Excellent academic results, with a Bachelor’s or equivalent in Business, Marketing, or STEM.
• Hands-on mindset with the ability to test marketing assumptions and scale the most effective strategies.
• Growth mindset with enthusiasm for challenges and a 'can do' attitude.
• Objectivity and openness to others' views, with a focus on building a positive team environment.
• Proven ability to prioritize and meet deadlines without sacrificing quality.

What we offer you

Your base pay will depend on various factors including your location, experience, knowledge, and skills. Additional benefits may include bonuses and incentives based on performance. Our compensation philosophy emphasizes equity across our global workforce.

Additional benefits include:

• Fully remote working environment
• Personal learning and development budget of $2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual leave
• Employee Assistance Program
• Opportunities to travel for team meetings or sprints
• Travel upgrades for company events