Marketing Manager, Amazon Music

Amazon; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a seasoned Marketing Manager to optimize marketing channels for Amazon Music. The role involves driving growth through data-driven strategies and collaborating with teams to enhance customer engagement across various platforms.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Extensive digital marketing experience with consumer-facing brands.

Responsibilities

• Optimize performance across multiple marketing channels.
• Collaborate with teams for effective campaign execution.
• Design and analyze A/B tests to improve channel effectiveness.

Skills

Analytical Skills

Time Management

Communication

Education

Bachelor's degree

Tools

Excel

Job description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts to concert livestreams, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.co.jp/music.

About the Role:
In this role, you'll be responsible for optimizing our marketing channel performance, driving growth through data-driven experimentation across multiple channels, and managing the local execution of global Amazon Music Unlimited promotional campaigns. You'll also serve as a key partner to non-Music business teams to develop and execute integrated music marketing strategies.


Key job responsibilities
- Own and optimize performance across multiple marketing channels (Email, Push notifications, Fire TV) to drive customer acquisition and retention
- Collaborate with creative, global marketing, and tech teams to ensure effective campaign execution
- Design, execute, and analyze A/B tests and experiments to improve channel effectiveness
- Partner with other business teams to create shared objectives and strategies for music integration
- Provide regular reporting and insights to stakeholders on channel performance and recommendations

A day in the life
We are looking for a seasoned Marketing Manager who will own digital marketing activities across Email, Push Notifications and other high-impact channels. You'll drive the Amazon Music experience in Japan across all service tiers, collaborating with local and global teams on new content (music and spoken-word) initiatives, feature launches, and automation.

A successful leader will have a builder mentality, be able to think strategically, prioritize, and deliver recommendations. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Amazon Music. This includes creating new ways to acquire and engage customers and continuously improving the customer experience.

About the team
Amazon Music Marketing is focused on building a personalized, curated, and seamless music experience. Our goal is to help customers enjoy their favorite artists, discover new ones, and engage with various audio content. We build systems distributed on a large scale, spanning our music apps, web player, and Alexa devices.

BASIC QUALIFICATIONS

- Bachelor's degree or equivalent qualification
- 5+ years of professional non-internship marketing experience
- Extensive digital marketing experience with consumer facing brands, including integrated campaign management, customer acquisition, promotions, and/or channel marketing
- Excellent time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously
- Exceptional analytical skills with a strong bias towards decision making based on data
- Advanced Excel user able to use it to analyze, extract insights and present recommendations
- Ability to communicate in Japanese fluently and English at business level as the role requires interactions in both languages at each required level with local and international stakeholders

PREFERRED QUALIFICATIONS

- Experience in the entertainment, media industry and/or subscription business
- Basic knowledge and experience with web authoring and marketing automation tools
- Experience managing external partners to develop marketing programs

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