Marketing Business Partner - B2B

Activate-Learning-1; Reading; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

35 days holiday incl. three efficiency

Free eye tests

Season ticket loan

Wellbeing toolkit

Blue Light Card

LinkedIn Learning

Learning and development opportunities

Job summary

Activate Learning is seeking a Marketing Business Partner - B2B to shape employer marketing, build relationships and drive demand. You will work with sales, business development and programme delivery to target employers, define markets and deliver campaigns that move prospects to sales conversations.

This hybrid role supports campuses across Berkshire, Oxfordshire or Surrey, with travel to other sites. The position is full-time (37 hours/week) with a salary of £42,152–£47,933 per year.

Qualifications

• You will bring proven B2B marketing experience and a clear understanding of how marketing supports business development and sales.
• You will discuss customer needs, lead quality and commercial performance, as well as campaign activity.
• You will translate complex offers into clear business propositions for different sectors and decision-makers.

Responsibilities

• Develop and deliver B2B marketing plans aligned with employer needs and sales priorities.
• Coordinate campaigns with sales, define qualified leads and manage lead nurturing and follow-up.
• Understand buying decisions across stakeholders and longer sales cycles.
• Develop positioning and messaging for education and training offers.
• Deliver targeted B2B campaigns across channels (email, digital ads, content, events).
• Create briefs with marketing colleagues to support lead generation and sales conversations.
• Monitor performance, lead quality, pipeline contributions and ROI; adjust accordingly.
• Manage budgets, projects, agencies and suppliers for your portfolio.

Skills

B2B marketing

Lead generation

Campaign management

CRM systems

Stakeholder management

Data driven

Education

Degree or professional qualification

CIM qualification advantageous

Tools

CRM software

Job description

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Marketing Business Partner - B2B

Reference: OCT20263226

Expiry date: 17:00, Tue, 10th Nov 2026

Location: Reading

Benefits: Competitive holiday, excellent career pathways and fantastic onsite facilities

Are you an experienced B2B marketer who understands how to reach business decision-makers, generate qualified leads and help sales teams convert opportunities into customers?

Role: Marketing Business Partner - B2B
Location: Hybrid, with flexibility to be based at any of our campuses in Berkshire, Oxfordshire, or Surrey. Travel to other sites will be required.
Contract: Full time, permanent (37 hours per week)
Salary: £42,152-£47,933

About the role

You will join our Marketing Business Partner team, where each partner takes responsibility for a distinct audience or portfolio. Your focus will be B2B: understanding employers’ needs and turning them into targeted marketing strategies that generate demand, build relationships and support commercial growth.

Working closely with sales, business development and programme delivery colleagues, you will shape how we position and promote our employer-facing offer. You will identify priority sectors and decision-makers, develop clear value propositions and deliver campaigns that move business prospects from initial interest through to meaningful sales conversations.

Owning the marketing plans for your portfolio, combining strategic thinking with practical campaign delivery. Our specialist Digital Marketing, Brand and Design, PR and Communications, and Events colleagues will support you in bringing those plans to life.

This role offers an experienced B2B marketer the opportunity to apply their commercial expertise to education and skills, helping employers develop their workforce while growing Activate Learning’s business.

What you’ll be doing

• Develop and deliver B2B marketing plans aligned with employer needs, sales priorities and commercial growth targets.
• Work with sales and business development colleagues to agree target markets, define qualified leads and coordinate campaigns, lead nurturing and follow-up.
• Understand business buying decisions, including the needs of different stakeholders, purchasing processes and longer sales cycles.
• Develop compelling product positioning and messaging that explain the business benefits of our education and training offer.
• Deliver targeted B2B campaigns across appropriate channels, including email, digital advertising, content, webinars and employer events.
• Create effective campaign briefs, working with specialist marketing colleagues to produce content and materials that support lead generation and sales conversations.
• Use market research, customer feedback and competitor insight to identify opportunities and inform product development.
• Monitor campaign performance, lead quality, pipeline contribution and return on marketing investment, using the findings to improve results.
• Manage marketing budgets, projects, agencies and suppliers for your portfolio.

What we’re looking for

You will bring proven B2B marketing experience and a clear understanding of how marketing supports business development and sales. You will be comfortable discussing customer needs, lead quality and commercial performance, as well as campaign activity.

The ability to translate complex offers into clear business propositions and tailor marketing approaches to different sectors and decision-makers is important. Strong stakeholder relationships are essential, with the ability to act as a trusted marketing partner, constructively challenge assumptions and bring colleagues together around shared priorities.

Applications are welcome from B2B marketers across all sectors. Experience in education is desirable, while proven experience marketing products or services to organisations is essential.

You’ll have:

• At least three years’ relevant marketing experience, including demonstrable responsibility for B2B campaigns and marketing plans.
• Evidence of generating qualified business leads and supporting customer acquisition or growth through marketing.
• Experience working closely with sales, telemarketing or business development teams, aligning marketing activity with commercial objectives and lead follow-up.
• An understanding of B2B audience segmentation, buying journeys and campaigns involving multiple decision-makers.
• Experience using CRM systems and marketing and sales data to segment audiences, nurture prospects and evaluate results.
• Strong stakeholder management, communication and project management skills.
• A degree or relevant professional qualification, or equivalent professional experience.

A CIM qualification and experience marketing education, apprenticeships, professional development or training to employers would be advantageous.

What we offer:

We want you to feel supported, valued and able to develop throughout your career with us. As part of the Activate Learning team, you’ll have access to:

• 35 days inclusive of three efficiency days plus B/H
• Free eye tests *
• Season ticket loan / bus pass *
• Dedicated Wellbeing Toolkit; Your wellbeing. Your way. Support when you need it.
• Blue Light Card; access to a range of discounts and offers
• Access to LinkedIn Learning; develop new skills and explore learning at your own pace
• Learning and development opportunities; access to a range of professional development, training, and career development opportunities to help you grow and progress

Activate Learning is a forward-thinking education group committed to transforming lives through learning.

We provide a wide range of education and training, including Further Education, Higher Education, adult education and apprenticeships, supporting learners at different stages of their education and careers.

At the heart of everything we do is our award-winning Learning Philosophy, which shapes how we teach, support our learners and work together as colleagues. Our approach is built around three simple principles: Feel Safe, Find Purpose and Make Progress.

We recognise that everyone has a different starting point, experience and ambition. We work with our learners as individuals, helping them build the knowledge, skills and confidence they need to progress.

As a colleague, you'll be part of a supportive and inclusive organisation where learning, development and making a positive difference are central to what we do.

Together, we will bring out the best version of yourself.

Activate Learning is committed to safeguarding and expects all staff to share this commitment. Successful applicants will be required to undergo a DBS check at the appropriate level.

We welcome applications from all candidates who meet or exceed the minimum criteria, regardless of age, disability, gender, sexual orientation, race, religion or ethnicity. We are committed to making our recruitment process inclusive and accessible.

If you require reasonable adjustments at any stage of the application or interview process, please contact the Talent Team.

Some positions may require a legally mandated health surveillance check due to exposure to hazardous conditions.

Activate Learning does not accept unsolicited CVs from recruitment agencies. Agencies working with our Talent Team must be part of our Preferred Supplier List (PSL).