Marketing Manager

Cruinn Consulting; York; Hybrid; GBP 30,000 - 50,000; Part time

Job summary

Cruinn Consulting is seeking a Marketing Manager for a family-run attraction near York. This role involves leading marketing activities, enhancing online reputation, and engaging the community. The ideal candidate will be creative, organized, and passionate about nature and family-friendly experiences.

Qualifications

• Experience in small business or attraction-based marketing preferred.
• Strong skills in social media and email platforms.
• Excellent communicator, both online and in-person.

Responsibilities

• Lead all marketing activities and manage digital channels.
• Increase footfall and online bookings throughout the year.
• Drive repeat visits and build customer loyalty.

Skills

Social Media Management

Basic Graphic Design

Email Marketing

Analytics

Communication

Tools

Canva

Meta Business Suite

Mailchimp

Google Analytics

WordPress

CRM Software

Job description

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Base pay range

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Delivery Consultant at Cruinn Consulting

Our client is a much-loved, family-run attraction that brings people closer to nature through fun, learning, and hands-on experiences. In an exciting growth phase and with an exceptional local following, our client is looking for a marketing manager who can elevate their brand and visitors to the next level.

Role Summary

Our client is seeking a hands-on, creative, highly organized, data-driven Marketing Manager to lead all marketing activities. You’ll be responsible for planning and executing day-to-day marketing, managing digital channels, enhancing online reputation, and supporting the owners in growing the visitor base and community engagement.

Key Objectives

• Increase footfall and online bookings throughout the year.
• Drive repeat visits and build customer loyalty.
• Grow social media presence and engagement.
• Enhance online reviews and brand reputation.
• Support seasonal campaign planning and execution.
• Maintain consistent customer communication through email and CRM.
• Support owners on a day-to-day basis.

Key Responsibilities

• Marketing Performance Tracking
• Social Media Management
• Campaign and Activity Plan Execution
• CRM and Email Marketing
• Support for the Owners

Who You Are

• A self-starter with a passion for community, nature, and family-friendly experiences.
• Experience in small business or attraction-based marketing preferred.
• Strong skills in social media, basic graphic design (Canva or similar), email platforms, and light analytics.
• Excellent communicator, both online and in-person.
• Creative, organized, and comfortable juggling multiple tasks in a hands-on environment.

Skills in Canva, Meta Business Suite, Mailchimp, Google Analytics, WordPress or similar CMS, CRM software (e.g., HubSpot, Zoho) are desirable. Photography or video editing skills are a bonus.

This is an exciting opportunity with an engaging, growing organization. This position is a contract role, 3-4 days per week, paid at a day rate. The role will be primarily on-site at our client’s venue near York, with some flexibility for remote work occasionally.

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing

Industries

• Hospitality and Entertainment Providers