Lifecycle Marketing Manager

Instantly.ai; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

Join a fast-growing team at a leading AI-powered sales automation platform as a Lifecycle Marketer. This full-time, remote role involves building and launching lifecycle campaigns, collaborating across departments, and analyzing performance metrics to enhance user engagement and retention. You'll take charge of campaign workflows and ensure personalized outreach at scale, making a significant impact on business growth.

Qualifications

• Experience in building and launching lifecycle campaigns.
• Ability to collaborate across departments for consistent messaging.

Responsibilities

• Build and launch end-to-end lifecycle campaigns.
• Analyze campaign metrics and adjust tactics for performance.
• Deliver actionable reports summarizing campaign impact.

Skills

Campaign Management

Copywriting

Data Analysis

Customer Engagement

Tools

Intercom

customer.io

Job description

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Instantly.ai is an all-in-one cold outreach and sales automation platform for business growth. Trusted by over 30,000+ users worldwide.

Now we're looking for an experienced lifecycle marketer to join our fast-growing team.

Primary Duties:

1. Lifecycle Campaigns: Build and launch end-to-end lifecycle campaigns that drive trial to paid conversions, boost retention and upgrades. This includes copywriting and design (can use our internal design team for execution).
2. Collaborate Across Departments: Work with teams across Product, Sales, and Customer Success to ensure messaging consistency and alignment throughout the customer journey.
3. Own Intercom (or customer.io) Execution: Take charge of campaign workflows and audience segmentation within Intercom, ensuring tailored, automated outreach at scale.
4. Analyze and Improve: Track campaign metrics, extract insights, and adjust tactics to enhance performance and hit key engagement and retention benchmarks.
5. Targeted Messaging Strategies: Build nuanced segmentation frameworks to ensure communications are timely, personalized, and relevant at each lifecycle stage.
6. Boost User Retention: Detect early signs of disengagement and deploy targeted efforts to re-engage and retain vulnerable segments.
7. Performance Reporting: Deliver clear, actionable reports to leadership, summarizing campaign impact, customer trends, and optimization opportunities.

This is a full-time & remote position. No slow processes—just jump in and start launching campaigns that reach millions of people.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

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