Interim Email Marketing Manager

Vista; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

VistaPrint is seeking a strategic leader for their Global Email Marketing team to enhance customer engagement in the German and Dutch markets. The role involves overseeing email marketing strategies, collaborating with various teams, and analyzing campaign performance. Ideal candidates should possess strong communication skills, creativity, and a proven track record in strategic marketing.

Qualifications

• 3+ years of experience in strategic channel marketing.
• Ability to analyze data sets and trends to inform strategy.

Responsibilities

• Oversee Germany and Dutch Email marketing plans.
• Manage and monitor KPIs to influence campaign strategy.
• Develop, design, run and analyze A/B and multivariate tests.

Skills

Communication

Collaboration

Analytical Skills

Creativity

Education

Bachelor’s degree in marketing, business, economics or related field

Job description

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Who We Are

Vistaprint is looking for a strategic leader to join our Global Email Marketing team to oversee the email program in our German and Dutch Markets. You will be joining the team responsible for creating campaign and customer strategies across 16 markets spanning North America and Europe with the goal to increase customer engagement, incentivize purchases and drive long-term customer value. By partnering with our internal Creative, Go to Market, and Analytics teams, the Global Email Team turns these strategies into reality and monitors and optimizes actions based on performance. The ideal candidate will have a minimum of 3+ years’ experience in strategic channel marketing with a proven track record of delivering high-performing campaign strategies and results through their own work and the work of others.

What You Will Do

• Oversee Germany and Dutch Email marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across the German market.
• Manage and closely monitor KPIs to influence and optimize campaign strategy to exceed financial objectives reporting weekly results to stakeholders.
• Apply extensive marketing background to contribute fresh ideas and innovative concepts to develop strategic channel roadmap.
• Partner with creative and Go to Market teams to influence concept strategies and ensure email campaigns are meeting campaign platform goals, channel best practices and creating impact.
• Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation.
• Work in close collaboration with global team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives.
• Develop new processes and identify opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly.

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply - even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• Is a strategic leader with exemplary communication skills and executive presence.
• Has an ability to adapt to changing circumstances and is a top-notch collaborator who can drive teams with diverse objectives to alignment.
• Creative, results-oriented thinker with exceptional attention to detail.
• Has experience in creating clarity and setting objectives from the nebulous while managing multiple complex initiatives at once.
• Has a passion to collaborate and motivate a team to deliver outstanding results; in addition to taking a hands-on approach when necessary.
• Ability to analyze data sets and trends to inform strategy and drive business decisions.
• 3+ years of experience in strategic channel marketing.
• Bachelor’s degree in marketing, business, economics or related field.

Nice To Have

• Experience working in agile or scrum a plus.
• Experience in forecasting and performing analytical analyses using tools such as Looker.

Why You'll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion

VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing

• Industries

  Printing Services and Marketing Services

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