Marketing Manager

Heron Financial | B Corp ™️; Newcastle upon Tyne; On-site; GBP 35,000 - 50,000; Full time

Job summary

Join a purpose-driven company as a Marketing Manager, where you'll lead impactful campaigns and contribute to social and environmental change. With a focus on innovation and teamwork, this role offers growth opportunities in a supportive environment.

Benefits

Competitive salary & benefits

Opportunities for growth and development

Purpose-driven workplace

Qualifications

• Minimum 2-3 years experience in marketing role.
• Impeccable written and verbal communication skills.
• Experience with email marketing and social media.

Responsibilities

• Plan and execute impactful marketing campaigns.
• Create engaging digital content for various channels.
• Manage and grow social media presence.

Skills

Communication

Teamwork

Creativity

Social Media

Attention to Detail

Education

Marketing Degree

Tools

Mailchimp

Adobe Creative Suite

Canva

Job description

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Heron Financial | B Corp ️ provided pay range

This range is provided by Heron Financial | B Corp ️. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Are you looking to make a real difference, not just at work, but in the world? At Heron Financial, we’re more than award-winning mortgage brokers. We’re a proud Certified B Corporation committed to using business as a force for good. We’re growing, and we want you to be part of our journey!

· Purpose-Driven Culture: As a Certified B Corporation, we’re recognised for meeting the highest standards of social and environmental responsibility. We believe in making a positive impact for our clients, our community, and the planet.

· People-First Environment: Our founders believe in nurturing talent through mentorship, excellent training, and genuine support. We invest in our staff and celebrate every team member’s growth and achievements.

· Inclusive & Supportive Team: Expect a friendly, approachable culture-no “black suits” or stuffy corporate vibes. We foster diversity, inclusion, and personal development, with opportunities to get involved in charity work, environmental projects, and more.

· Innovation at Heart: We embrace technology to simplify processes and improve client experiences, always staying ahead in a fast-changing industry.

· Recognition & Reputation: With over 2000 five-star reviews across Google and Trustpilot reviews, our reputation is built on long-lasting relationships and a commitment to making a difference.

What We’re Looking For

· Positive, proactive team players

· Passion for making a difference

· Willingness to embrace innovation and technology

· Commitment to our values of teamwork, client care, and sustainability

What You’ll Get

· Competitive salary & benefits

· A truly purpose-driven workplace where your efforts contribute to positive social and environmental change

· Opportunities for growth and development

· A space where you can truly be yourself

Role Summary

As the Marketing Manager, you will play a crucial role in our marketing delivery. You will take ownership of planning and executing impactful campaigns that build awareness and create demand through relevant marketing channels. This role will have a strong focus on results, lead nurturing, and encompass all aspects of the marketing mix. Responsibilities will include copy and content creation, email and digital marketing, social media, events, creative design input, and more. Interested candidates should have a minimum of two years’ experience in a marketing role and be able to demonstrate an ability to work well both collaboratively and independently with other stakeholders across the business. A high level of attention to detail, along with excellent communication, copywriting & proofreading skills is essential to the day-to-day success of this role.

Responsibilities

• Create engaging digital content for email campaigns, social media, blogs, website, and events, ensuring consistency with our B Corp values and brand voice.
• Design visually appealing marketing materials (digital and print), including graphics, brochures, and promotional items, using tools like Canva or Adobe Creative Suite.
• Increase and manage lead flow via our website
• Plan marketing communication strategies to meet our marketing targets and liaise with all members of the team to ensure effective and efficient cross-channel delivery.
• Analyse the results of all marketing activity, including monitoring lead and conversion performance and present findings/recommendations to stakeholders.
• Manage and grow our social media presence, developing creative campaigns that highlight our culture, impact, and industry leadership.
• Supporting on a wide range of external and internal events.
• Developing offline marketing collateral such as leaflets, brochures and promotional items.
• Lead the creation of internal communications, keeping colleagues informed and engaged with our purpose-driven initiatives.

Individual Requirements

• 2-3 years’ previous experience in a marketing or similar role.
• Impeccable written and verbal communications, with the ability to produce high-quality copy and proofread for errors.
• Social media knowledge and experience.
• Experience with email marketing packages (e.g. Mailchimp)
• Experience in coordinating and running events.
• Experience of working with data and reports.
• Interpersonal skills with the ability to build and maintain strong working relationships with stakeholders across different levels of the business.
• Financial services experience would be advantageous, but is not a prerequisite.
• An understanding of wider digital channels and tools.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Financial Services, Marketing Services, and Events Services

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