Lifecycle Marketing Manager

Instantlyfast; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company in software development is seeking an experienced lifecycle marketer to join their fast-growing team. This full-time remote position involves building and launching lifecycle campaigns, collaborating across departments, and analyzing campaign performance to enhance user engagement and retention.

Qualifications

• Build and launch end-to-end lifecycle campaigns.
• Track campaign metrics and adjust tactics.
• Deliver actionable reports to leadership.

Responsibilities

• Collaborate across departments for messaging consistency.
• Boost user retention through targeted strategies.
• Own execution of campaign workflows.

Skills

Campaign Management

Copywriting

Data Analysis

Segmentation

Collaboration

Tools

Intercom

customer.io

Job description

6 days ago Be among the first 25 applicants

Instantly.ai is an all-in-one cold outreach and sales automation platform for business growth. Trusted by over 30,000+ users worldwide.

Now we're looking for an experienced lifecycle marketer to join our fast-growing team.

Primary Duties:

1. Lifecycle Campaigns: Build and launch end-to-end lifecycle campaigns that drive trial to paid conversions, boost retention, and upgrades. This includes copywriting and design (can use our internal design team for execution).
2. Collaborate Across Departments: Work with teams across Product, Sales, and Customer Success to ensure messaging consistency and alignment throughout the customer journey.
3. Own Intercom (or customer.io) Execution: Take charge of campaign workflows and audience segmentation within Intercom, ensuring tailored, automated outreach at scale.
4. Analyze and Improve: Track campaign metrics, extract insights, and adjust tactics to enhance performance and meet key engagement and retention benchmarks.
5. Targeted Messaging Strategies: Build nuanced segmentation frameworks to ensure communications are timely, personalized, and relevant at each lifecycle stage.
6. Boost User Retention: Detect early signs of disengagement and deploy targeted efforts to re-engage and retain vulnerable segments.
7. Performance Reporting: Deliver clear, actionable reports to leadership, summarizing campaign impact, customer trends, and optimization opportunities.

This is a full-time & remote position. No slow processes—just jump in and start launching campaigns that reach millions of people.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development