Marketing Manager

TN United Kingdom; Newbury; Hybrid; GBP 45,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead marketing initiatives in the electronics sector. This role involves crafting and executing innovative marketing strategies to enhance brand visibility and drive growth. The successful candidate will leverage their expertise in both traditional and digital marketing to foster client relationships and ensure effective communication across various platforms. With a focus on market trends and customer needs, you'll play a pivotal role in shaping the company's marketing direction while collaborating with cross-functional teams. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Minimum of 4 years in marketing roles within electronics or related sectors.
• Proficiency in traditional and digital marketing strategies.

Responsibilities

• Develop and execute integrated marketing campaigns and digital strategies.
• Strengthen brand presence across all platforms and manage marketing materials.

Skills

B2B Marketing

Digital Marketing

Market Research

Content Creation

Brand Management

Analytical Skills

Teamwork

Adaptability

Tools

Google Ads

SEO Tools

Marketing Automation Tools

LinkedIn

Job description

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• Newbury – Hybrid (Office based to start)

Marketing Manager

Location: Newbury – Hybrid (Office based to start)

Salary: £45,000

Hays Marketing is pleased to be working with a local B2B electronics company in the Newbury area in their search for a Marketing Manager to lead marketing efforts for the business. The successful candidate will be responsible for developing and executing strategic marketing initiatives and driving business growth through new client acquisition and existing customer retention.

The Role

1. Develop and Implement Marketing Strategies: Create and execute integrated marketing campaigns, digital strategies, and content plans to promote the company’s PCB and CEM services.
2. Brand Management: Strengthen and manage the company’s brand presence, ensuring consistency across all platforms, including website, social media, and industry publications.
3. Market Research and Analysis: Identify market trends, competitive landscape, and customer needs to guide product positioning and marketing efforts.
4. Content Creation: Develop compelling marketing materials, including case studies, brochures, presentations, newsletters, and white papers.
5. Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, social media, email campaigns, and paid advertisements to generate leads and improve online visibility.
6. Trade Shows & Events: Plan and manage participation in industry events, trade shows, and conferences throughout the UK and EU, ensuring effective promotion and lead generation.

The Candidate

• Experience: Minimum of 4 years in marketing roles within the electronics contract manufacturing or related sectors (aerospace, medical, industrial, etc.).
• Marketing Expertise: Proficiency in both traditional and digital marketing strategies, with experience in B2B marketing and trade exhibition management.
• Teamwork: Ability to collaborate with cross-functional teams.
• Analytical Skills: Ability to analyze market data, trends, and customer needs to shape marketing strategies.
• Adaptability: Flexible and capable of working in a fast-paced, changing environment.
• Technology Proficiency: Familiarity with LinkedIn, Google Ads, SEO, marketing automation tools, and other relevant software.