Marketing Manager

Velstar; Liverpool; On-site; GBP 45,000 - 65,000; Full time

Job summary

Velstar in the United Kingdom is seeking a Marketing Manager to work with the Director of Marketing on hero campaigns, events, and our website, social, search and email.

You will own HubSpot CRM, data quality, lead nurturing, and the handover to Sales, while planning events and joint campaigns with partners.

We want a commercially minded, hands-on professional who can shape Velstar’s market presence.

Qualifications

• Solid experience across B2B marketing.
• Hands-on experience owning a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.
• A track record of building lead nurture programmes that turn contacts into pipeline.
• Experience planning and delivering events as part of integrated campaigns.
• Strong writing skills and an eye for brand consistency.
• Comfortable working across multiple channels simultaneously and prioritising by commercial impact.
• Confident briefing designers and freelancers, and managing stakeholders and suppliers.

Responsibilities

• Own HubSpot, including data quality, lifecycle stages, lists, lead scoring, and campaign tracking.
• Build and improve nurture journeys, email flows, and newsletters that turn contacts into sales conversations.
• Agree the handover of marketing qualified leads with Sales, ensuring warm leads are followed up quickly.
• Report on pipeline and revenue generated or influenced by marketing, and use it to decide where time and budget go.
• Deliver our flagship hero campaigns end to end, including eBooks, virtual events, and the in-person event that closes each campaign.
• Plan client, prospect, and partner events and trade shows with the Director of Marketing, owning the journey from invite to follow-up.
• Build joint marketing activity with technology partners.

Skills

B2B marketing

Lead nurturing

Event planning

Strong writing

Multi-channel marketing

Stakeholder management

Tools

HubSpot

Canva

Google Analytics

CMS

Job description

Marketing Manager

You're our Marketing Manager. You'll work alongside the Director of Marketing across everything we do to market the Velstar brand, from hero campaigns, events, and awards to our website, social, search, and email. It's a broad role with real variety and a chance to shape how we show up in the market.

As a two-person team you share responsibilities rather than silo them. You bring particular expertise in HubSpot and lead nurturing, helping turn great marketing into pipeline, and you play a big part in planning and delivering our events.

You own your projects from brief to results with support from across the agency. We're looking for someone who thinks commercially, takes ownership, and is ready to put in the work.

What your role looks like

CRM and pipeline

• Own HubSpot, including data quality, lifecycle stages, lists, lead scoring, and campaign tracking.

• Build and improve nurture journeys, email flows, and newsletters that turn contacts into sales conversations.

• Agree the handover of marketing qualified leads with Sales, ensuring warm leads are followed up quickly.

• Report on pipeline and revenue generated or influenced by marketing, and use it to decide where time and budget go.

Campaigns and events

• Deliver our flagship hero campaigns end to end, including eBooks, virtual events, and the in-person event that closes each campaign.

• Plan client, prospect, and partner events and trade shows with the Director of Marketing, owning the journey from invite to follow-up.

• Build joint marketing activity with technology partners.

PR, awards and content

• Support our PR and media relationships, and run our awards programme with our freelance award entry specialist.

• Write and commission articles, blogs, and case studies, and manage organic social, primarily on LinkedIn.

• Co-lead The Commerce Confidential, our invite-only network for senior ecommerce leaders, and support the Velstar podcast.

Digital, brand and creative

• Support PPC and SEO for the Velstar brand, and build pages on our website and in HubSpot.

• Brief the design team, produce quick-turnaround assets in Canva, and look after reviews, Google Business Profiles, the Master Deck, and our shared GDrive.

Stakeholder management

• Work collaboratively with Sales, Account Management, Creative and Design, web development, partners, press, and freelancers.

What we need from you

Essential Skills, Knowledge & Experience

• Solid experience across B2B marketing, ideally in an agency or services business.

• Hands-on experience owning a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.

• A track record of building lead nurture programmes that turn contacts into pipeline.

• Experience planning and delivering events as part of integrated campaigns.

• Strong writing skills and an eye for brand consistency.

• Comfortable working across multiple channels simultaneously and prioritising by commercial impact.

• Confident briefing designers and freelancers, and managing stakeholders and suppliers.

Desirable Skills, Knowledge & Experience

• HubSpot certifications, or experience setting up or rebuilding a HubSpot instance.

• Experience in PR, media relations, or awards entries.

• Experience with PPC, SEO, Google Analytics, a CMS, or Canva.