Digital Marketing Manager, Global Ventures

Hyve Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Hyve is seeking a Digital Marketing Manager for its Global Ventures division to shape and deliver the digital marketing strategy across multiple launch events. You will partner with Marketing Leads to drive audience growth, lead generation, and commercial performance, while hands-on optimising paid media, landing pages, and SEO to maximise engagement and conversion.

You will work with event teams to improve the end-to-end customer acquisition journey, analyse data for insights, and promote best

Qualifications

• Digital & Growth Marketing expertise across PPC, paid social, SEO, web/UX, display, programmatic for B2B and B2C.

Responsibilities

• Develop and implement digital marketing strategies to drive audience growth, lead generation, and commercial performance across the Global Ventures portfolio.
• Plan, execute, and optimise paid media campaigns; coordinate with external agencies for campaign creation and delivery.
• Own website performance: optimize customer journeys, use analytics to improve engagement and conversion, and ensure SEO best practices.
• Monitor campaign performance, derive actionable insights, and continually optimise campaigns against KPIs.
• Support cross-portfolio growth by improving the end‑to‑end customer acquisition journey and conversion rates.
• Champion testing frameworks and share learnings to improve messaging and targeting.

Skills

Digital growth marketing

Performance analytics

CRO & UX

Growth strategy

Project & stakeholder mgmt

Commercial acumen

Innovation & improvement

Job description

Digital Marketing Manager, Global Ventures

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market‑leading events, we’re building tech and data‑driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year‑round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

A bit about the division

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision‑making and entrepreneurial energy.

A bit about the role

The Digital Marketing Manager is a central role within the Global Ventures marketing team, responsible for shaping and delivering the digital marketing strategy across our portfolio of launches. Working closely with the Marketing Lead embedded within each event team, you'll provide strategic direction, hands‑on expertise, and performance optimisation across paid media, customer acquisition, website optimisation, and digital growth, ensuring every venture benefits from best practice while achieving its commercial objectives.

This role reports to: Head of Marketing, Global Ventures

As part of your job, you'll:

• Digital Marketing Strategy:Partner with Marketing Leads to develop and implement digital marketing strategies that drive audience growth, lead generation, and commercial performance across the Global Ventures portfolio.
• Paid Media & Campaign Delivery:Work alongside event marketing teams to plan, execute, and optimise paid media campaigns across relevant digital channels, providing hands‑on support where needed to maximise performance.Work closely with any external agencies for campaign creation and delivery.
• Website & Digital Experience Optimisation:Own the performance of our websites:identifying, scoping and optimising customer journeys with the event marketing teams. Using behavioural data and analytics to continually improve engagement and conversion. Ensuring websites are optimised for organic search through SEO/AEO best practice.
• Campaign Performance & Optimisation:Monitor campaign performance, produce actionable insights, and work with Marketing Leads to continually optimise campaigns and websites against agreed KPIs.
• Customer Acquisition & Growth:Support event teams in improving the end‑to‑end customer acquisition journey, identifying opportunities to increase conversion rates and accelerate growth.
• Testing & Continuous Improvement:Champion a culture of experimentation by introducing testing frameworks, sharing learnings across ventures, and supporting teams to optimise messaging, targeting, and campaign performance.
• Marketing Analytics & Insights:Analyse channel performance, customer behaviour, and market trends, providing data‑driven recommendations that inform strategy and commercial decision‑making.
• Integrated Campaign Planning:Collaborate with Marketing Leads across paid media, SEO, content, CRM, social, and web to deliver cohesive, high‑performing campaigns.
• Cross-Portfolio Collaboration:Act as a trusted partner to launch teams, providing strategic guidance, practical support, and sharing best practice to raise marketing performance across all ventures.
• Capability Building:Coach and support Marketing Leads by introducing best practices, new tools, and effective ways of working that strengthen digital marketing capability across the portfolio.
• Innovation & Best Practice:Stay ahead of emerging digital marketing trends, platforms, and technologies, evaluating and implementing new approaches that improve campaign performance and support future venture growth.

Here’s what we’re looking for from you:

Experience Required

• Digital& GrowthMarketing Expertise:Strong experience managing and optimising multi-channel digital campaigns across PPC, paid social, SEO, web/UX, display, programmatic, SEO,for B2B and B2C audiences.
• Performance Marketing & Analytics:Highly analytical with experience using campaign data, attribution, ROI analysis, and reporting to optimise performance and inform strategic decisions.
• CRO & Digital Experience:Demonstrable experience improving website conversion and customer experience through data,testingand UX best practice.
• Growth Strategy:Proven ability to develop and execute performance marketing strategies that drive customer acquisition, lead generation, and measurable commercial growth.
• Project & Stakeholder Management:Excellent organisational skills with the ability to manage multiple campaigns simultaneously and communicate insights and recommendations to senior stakeholders.
• Commercial Acumen:Strong understanding of marketing performance metrics, budgeting, forecasting, and the commercial impact of digital marketing investment.
• Innovation & Continuous Improvement:Proactive, results-focused mindset with a passion for testingnew ideas, adopting emerging technologies, and continually improving campaign performance.