Digital Marketing Manager

Major Players | B Corp™; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension

Healthcare

Life insurance

Summer Fridays

Job summary

Major Players in London is seeking a Digital Marketing Manager to own the digital customer journey from first click through to ticket purchase and beyond. You’ll manage the website, SEO/AEO, paid media, and the email programme, with a Marketing Executive reporting into you.

This hands-on role requires sharp copywriting, GA4 fluency, and a strong ability to combine digital strategy with performance marketing in a high-volume consumer environment.

Qualifications

• Strong digital marketing experience in a consumer-facing business.

Responsibilities

• Own the website day-to-day, content, UX and conversion, and continually test the customer journey.
• Lead SEO and AEO strategy to ensure strong brand visibility across search and AI-powered discovery.
• Own paid media strategy across social, search and display, and manage external agency performance.
• Run the email programme and campaigns to drive ticket sales, repeat visits and secondary spend.
• Manage and develop a Marketing Executive.
• Use GA4 and other tools to inform commercially sharper decisions.

Skills

Digital marketing

Website optimization

SEO/AEO

Paid media

Copywriting

Email marketing

GA4 analytics

People management

Content strategy

UX testing

Tools

SEMrush

WordPress

Job description

My client is a well-established, high-profile visitor attraction in London, known for delivering standout experiences to a large and engaged audience. They’re now looking for a Digital Marketing Manager to own and continually sharpen their digital customer journey, from first click through to ticket purchase, the visit itself, and everything after.

This is a hands-on role for someone who’s as comfortable writing sharp copy as they are reading GA4 data, combining digital strategy, content, performance marketing and genuinely excellent writing. You’ll take ownership of the website, SEO/AEO, paid digital activity and the email programme, and you’ll have a Marketing Executive reporting into you to help make it happen.

What you’ll be doing:

• Owning the website day-to-day, content, UX and conversion, while continually testing and improving the customer journey
• Leading SEO and AEO strategy, making sure the brand shows up brilliantly across traditional search and emerging AI-powered discovery
• Owning paid media strategy across social, search and display, briefing and holding an external agency to account
• Running the email programme and comms calendar, newsletters, campaigns, segmentation; to drive ticket sales, repeat visits and secondary spend
• Managing and developing a Marketing Executive
• Using data and insight (GA4, SEMrush and beyond) to make every decision commercially sharper

What they’re looking for:

• Strong digital marketing experience, ideally in a consumer-facing business
• A proven track record managing and optimising websites and digital customer journeys (WordPress a bonus)
• Solid, practical SEO/AEO knowledge and comfort with tools like SEMrush
• Experience running paid campaigns across social, search and/or display, including agency management
• Excellent copywriting and editing skills - this really matters here
• Email marketing experience and strong GA4 fluency
• Some experience managing or mentoring a direct report, or the appetite to grow into it
• Experience in visitor attractions, entertainment, leisure, hospitality or another high-volume consumer environment would go down very well, as would agency-side PR experience, but neither is a dealbreaker if the rest stacks up.

Location & Workplace Policy

• Central London
• 4 days office, 1 day WFH

Salary & Benefits

• 25 days holiday, pension, healthcare, life insurance, summer Friday’s (early finish) and discounts on tickets and events

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/