Marketing manager

SourceCode Communications; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Benefits program

Holiday allowance

Pension 3% match

Wellness challenges

Profit-sharing program

Flexible work arrangement

Learning & development

Parental leave 6 months

Volunteer days

Job summary

SourceCode Communications LLC ищет опытного руководителя маркетинга для формирования глобальной стратегии, охвата нескольких рынков и обеспечения единообразия бренда. Вы будете руководить SEO, AEO и GEO, а также планировать кампании, включая контент, соцсети и мероприятия.

Кандидат имеет опыт работы в агентствах, управляет бюджетами и способен вести несколько рынков и часовые пояса, сохраняя локальные особенности бренда. Роли подходит для гибридного формата и международной команды.

Qualifications

• 6–8 лет в маркетинге, demand-gen и контент-маркетинге.

Responsibilities

• Построение глобальной маркетинговой дорожной карты для Growth Partner, GELT.

Skills

Маркетинг-стратегия

Контент-маркетинг

Генерация спроса

Бренд-менеджмент

SEO

Онлайн-реклама

Социальные сети

Аналитика

Бюджетирование

Инициатива

Tools

HootSuite

beehiiv

Buffer

LinkedIn Business Manager

Google Search Console

Google Analytics

Canva

Job description

Описание: SourceCode started in 2017 as an idea sketched on a napkin. Today we’re an award-winning communications agency with teams in the US, UK, and Germany, working with some of the biggest names in consumer and B2B tech. We bring brains and hustle, humanity and technology, creativity and business intelligence to everything we do.

Задачи:

• Build the global marketing roadmap for SourceCode’s Growth Partner story with GELT.
• Keep the brand consistent across markets while adapting the message for US, UK and German audiences, (with possible additional regions to be added in future)
• Create visual assets for social, presentations, and owned content.
• Own the global awards and speaking calendar.
• Find the right opportunities in each market, write the submissions, and track results to build SourceCode’s reputation as an industry and community leader.
• Run the social content calendar for every SourceCode brand and region across LinkedIn, Instagram, X and other platforms, scheduled through Buffer.
• Drive internal sharing and engagement across all offices.
• Own website copy across global and regional pages.
• Write blog posts, executive messaging and social content.
• Solicit, produce, and maintain case studies for use in decks, award submissions, and the website.
• Take ownership of templates, ensure internal adherence to brand guidelines and templates, voice, and identity.
• Lead our SEO, AEO and GEO strategy so SourceCode shows up wherever people look for an agency, from Google results to answers in ChatGPT, Gemini and Perplexity.
• Track how we’re cited and keep improving our content and site to grow that presence.
• Run SourceCode’s newsletter (beehiiv and Linkedin), from contributors and internal reviews to scheduling.
• Track performance and recommend ways to grow subscribers and engagement.
• Build launch plans for products, thought leadership and employer branding campaigns that support pipeline and revenue goals in every market.
• Plan what happens after launch day, across paid, content and social.
• Work with regional leaders, operations and HR to ensure alignment, both internally and externally.
• Partner with PR and account teams in each region to push high-value coverage across owned and paid channels, and fold it into lead generation, newsletters and nurture programmes.
• Own the global calendar of events, webinars and activities that support recruitment and employer branding, and recommend where SourceCode should show up in each market.
• Strategically interpret data and present/deliver involved decisions and recommendations, prepare monthly global and regional reports with clear recommendations to hit our yearly goals.
• Help shape the annual global marketing budget and manage freelancers and vendors across markets for design, SEO, paid media and localisation.
• Host trainings and office hours across offices so every team knows how to use and support SourceCode’s marketing.

Требования:

• 6 to 8 years in marketing, demand generation and content marketing.
• Agency experience required.
• You’ve marketed a brand across more than one country, ideally in the US, UK or Europe.
• You know how to keep a brand consistent and still make it feel local.
• You let the numbers guide your decisions.
• You set clear goals, track what’s working across channels, and change course quickly when the data tells you to.
• A track record of award and speaking submissions that win.
• Clear, compelling, on-brand copy across website, blog, social, thought leadership and internal communications.
• You keep multiple markets, time zones and deadlines moving without dropping anything.
• You’re comfortable on a small team where you set the plan and do the work.
• Hands‑on experience running paid social and search to a budget, plus AEO/GEO, SEO, and events.
• You handle targeting, testing and reporting results, including work shared with vendors and freelancers.
• Proficient with HootSuite, beehiiv, Buffer, LinkedIn business manager, Google Search Console, Google Analytics, Canva, and Google Analytics.
• Experience managing a budget.
• This is an individual contributor role with no direct reports.
• You lead through initiative, ownership and collaboration across teams.

Условия:

• Robust benefits program
• Generous holiday allowance
• Pension scheme with 3% company match
• 2 ‘NOPE’ days/year, and quarterly wellness challenges
• Profit‑sharing program
• Workplace flexibility
• Professional learning and development
• 6‑month paid parental leave
• Paid volunteer and professional development days