Marketing Manager

Point Six One Eight; Falkirk; On-site; GBP 45,000 - 65,000; Full time

Job summary

Point Six One Eight is seeking an experienced Marketing Manager to join its established in-house marketing team. You will own multi-brand campaigns across digital, social, events and showroom activations while collaborating with a team of specialists.

Reporting to the Group Marketing Director, you will drive lead generation, plan product launches, manage influencer partnerships and optimise performance across channels to deliver tangible business results.

Qualifications

• Broad marketing experience across digital, social, campaigns, content and events.
• Strong organisational and project management to handle multiple priorities.
• Understanding of lead generation and its impact on commercial performance.
• Experience collaborating with creative, digital and external partners.
• Excellent communication and stakeholder management skills.

Responsibilities

• Managing and delivering integrated marketing campaigns across digital, social, in-store and outdoor channels.
• Developing and executing lead generation activity to support commercial objectives.
• Planning and coordinating product launches, customer events and showroom activations.
• Managing influencer partnerships and supporting the creation of engaging video and social content.
• Working with in-house specialists to deliver paid media campaigns and optimise performance.
• Managing social media content calendars across platforms including Meta, TikTok and YouTube.
• Monitoring website and campaign performance, identifying opportunities to improve engagement and conversion.
• Building strong relationships with internal stakeholders, external partners and brand representatives.
• Taking ownership of campaign delivery, timelines, reporting and overall execution.

Skills

Marketing strategy

Digital marketing

Lead generation

Campaign management

Social media

Content creation

Events planning

Analytics

Stakeholder management

Job description

Point Six One Eight is delighted to be working with an ambitious and growing automotive retail business that's looking to recruit an experienced Marketing Manager to join its established in-house marketing team.

This is a fantastic opportunity for someone who enjoys working in a fast-paced, commercially driven environment and wants to play a key role in delivering marketing activity across multiple brands and locations.

The business has an exciting portfolio of brands, a strong digital presence and ambitious growth plans. They're looking for someone who can take ownership of marketing campaigns, work collaboratively with a talented team of specialists and, most importantly, turn plans into results.

The Role:

Reporting to the Group Marketing Director, you'll work alongside specialists across digital, social media, content, design and performance marketing to deliver engaging, multi-channel campaigns.

Your responsibilities will include:

• Managing and delivering integrated marketing campaigns across digital, social, in-store and outdoor channels.
• Developing and executing lead generation activity to support commercial objectives.
• Planning and coordinating product launches, customer events and showroom activations.
• Managing influencer partnerships and supporting the creation of engaging video and social content.
• Working with in-house specialists to deliver paid media campaigns and optimise performance.
• Managing social media content calendars across platforms including Meta, TikTok and YouTube.
• Monitoring website and campaign performance, identifying opportunities to improve engagement and conversion.
• Building strong relationships with internal stakeholders, external partners and brand representatives.
• Taking ownership of campaign delivery, timelines, reporting and overall execution.

About you and what we're looking for:

We're looking for a proactive, commercially minded marketer who enjoys being hands-on and thrives in an environment where no two days are the same.

You’ll ideally bring:

• Experience in a broad marketing role, with exposure to digital, social media, campaigns, content and events.
• Strong organisational and project management skills, with the ability to manage multiple priorities.
• A good understanding of lead generation and how marketing activity supports commercial performance.
• Experience working collaboratively with creative, digital and external partners.
• Excellent communication and stakeholder management skills.
• A proactive, solutions-focused approach with a strong sense of ownership and accountability.
• The energy, resilience and flexibility to succeed in a fast-moving business.
• Experience within automotive, retail or another consumer-focused environment would be advantageous, but isn't essential.