Marketing Manager

Dovetail and Slate; Essex; On-site; GBP 55,000 - 75,000; Full time

Job summary

Dovetail and Slate seeks an experienced marketing leader to drive brand strategy and multi-site campaigns. You will shape strategic plans across audiences, manage a small team, and ensure consistent messaging across all channels.

Key requirements include a marketing degree, 5+ years in marketing with demonstrated success in brands and campaigns, and the ability to lead budgets while collaborating with senior stakeholders.

Qualifications

• Degree or professional qualification in marketing (or equivalent experience).
• 5+ years' marketing experience, with proven success in brand/campaigns.
• Strong leadership skills, managing teams and budgets.
• Confident across digital and traditional marketing, including paid media.

Responsibilities

• Plan and run multi-channel marketing campaigns (digital, print, social, events).
• Develop and protect the organisation's brand identity, tone, and style.
• Oversee content creation: social media, PR, video, website, and printed materials.
• Use data, research, and analytics to measure campaign success and improve ROI.
• Manage and update the website, ensuring it's user-friendly and SEO-optimised.
• Work closely with senior leaders and admissions to support recruitment goals.

Skills

Brand management

Campaign management

Digital marketing

Leadership

Education

Degree in marketing or equivalent

Job description

Role Purpose

• Lead on brand and campaign activity to boost awareness and student recruitment.


• Shape and deliver strategic marketing plans across multiple sites and audiences.


• Manage a small team and ensure consistent, impactful messaging across all channels.

Main Duties

• Plan and run multi-channel marketing campaigns (digital, print, social, events).


• Develop and protect the organisation's brand identity, tone, and style.


• Oversee content creation: social media, PR, video, website, and printed materials.


• Use data, research, and analytics to measure campaign success and improve ROI.


• Manage and update the website, ensuring it's user-friendly and SEO-optimised.


• Work closely with senior leaders and admissions to support recruitment goals.

Requirements

• Degree or professional qualification in marketing (or equivalent experience).


• 5+ years' marketing experience, with proven success in brand/campaigns.


• Strong leadership skills, managing teams and budgets.


• Confident across digital and traditional marketing, including paid media.


• Able to work independently while also being a team player

We are committed to safeguarding children and vulnerable adults. All appointments are subject to satisfactory vetting, including a right to work check and, where relevant, an enhanced DBS, PVG (Scotland), or EWC (Wales) check, in line with Keeping Children Safe in Education.

We are an equal opportunities employer. By applying, you consent to your data being processed for recruitment purposes in line with our Privacy Policy.

Because education matters.

Dovetail and Slate Limited.