Marketing Manager

West Sussex.info; Chichester; On-site; GBP 38,000 - 42,000; Full time

Benefits offered by this job

33 days holiday inclusive of bank holidays

Creative community environment

Opportunities for professional growth

Job summary

West Sussex.info is seeking a Marketing Manager to lead integrated marketing campaigns that enhance student recruitment and brand awareness. Based in West Dean, Sussex or Bloomsbury, London, this full-time, permanent position offers a salary of £38,000–£42,000 per annum.

The ideal candidate will have strong content creation skills, experience in social media management, and a background in higher education or cultural sectors. Join a creative community dedicated to heritage and innovation.

Qualifications

• Experience delivering impactful marketing campaigns across multiple channels.
• Ability to work collaboratively with stakeholders at all levels.
• Interest in arts, craft, conservation or heritage.

Responsibilities

• Lead and deliver integrated multi‑channel marketing campaigns.
• Monitor campaign performance and engagement metrics.
• Develop and implement an insight‑led content strategy.

Skills

Content creation and copywriting skills

Project management and organizational skills

Social media management

Data interpretation and campaign performance evaluation

PR and media campaign experience

Experience in Higher Education or cultural sectors

SEO and audience segmentation

Adobe Creative Suite or similar tools

Commercial awareness

Job description

Marketing Manager

Location: West Dean, West Sussex (PO18 0QZ) or Bloomsbury, London

Salary: £38,000–£42,000 per annum (depending on experience)

Contract: Permanent | Full Time (35 hours per week)

Holiday: 33 days inclusive of bank holidays

West Dean is a place like no other. Internationally recognised for creativity, art, craft, design and conservation, we bring together specialist education, heritage, historic collections, award‑winning gardens, and a thriving visitor destination across two unique campuses in Sussex and London.

Founded on the visionary legacy of Edward James, West Dean champions the belief that making makes a better world. Today, our work reaches learners, artists, designers, makers and visitors from around the globe through higher education, short courses, public programmes and commercial activity.

The Opportunity

This is a pivotal role within the organisation, leading the planning and delivery of integrated, insight‑led marketing campaigns that support student recruitment, commercial income growth, audience development, and brand awareness.

Reporting to the Head of Marketing, you will deliver high‑quality campaigns across digital, print, PR, social media and content marketing channels. You’ll combine creativity with analytical thinking, using audience insight and performance data to shape compelling campaigns that deliver measurable impact.

This role offers the opportunity to work across a uniquely varied portfolio including Higher Education, Short Courses, Commercial Events, Gardens & Visitor Experiences, Collections & Archives, and Heritage & Cultural Programmes.

Key Responsibilities

• Lead and deliver integrated multi‑channel marketing campaigns
• Monitor campaign performance, engagement, recruitment and revenue metrics
• Use audience insight and market analysis to optimise activity and drive growth
• Develop and implement an insight‑led content strategy
• Oversee content planning and production across all channels
• Manage freelancers and external agencies
• Refine and maintain West Dean’s distinctive brand voice
• Collaborate on digital campaigns, SEO and website optimisation
• Oversee social media delivery through line management of the Senior Marketing Executive
• Identify and secure PR and media opportunities
• Draft press releases and manage media enquiries
• Lead, motivate and develop members of the Marketing team
• Build strong relationships with internal stakeholders across departments
• Manage campaign budgets effectively and monitor ROI

About You

You will be a strategic and hands‑on marketing professional with experience delivering impactful campaigns across multiple channels.

You will have:

• Strong content creation and copywriting skills
• Experience managing social media and content calendars
• Ability to interpret data and evaluate campaign performance
• Experience working collaboratively with stakeholders at all levels
• PR and media campaign experienceExcellent project management and organisational skills
• Commercial awareness and a results‑focused mindset
• Experience in Higher Education, arts, heritage or cultural sectors
• Experience with SEO, paid media and audience segmentation
• Experience with Adobe Creative Suite or similar tools
• An interest in arts, craft, conservation or heritage

Why Join West Dean?

Working at West Dean means becoming part of a creative and inspiring community that values creativity, craftsmanship, heritage, sustainability, innovation and collaboration. Whether based in the tranquil South Downs National Park or in the heart of Bloomsbury’s cultural quarter, you’ll contribute to an organisation with a unique mission and international reputation.

Additional Information

• Applications are welcome from candidates wishing to be based in Sussex or London
• Some travel between campuses will be required
• Applicants must have the right to work in the UK

Please note that visa sponsorship is not available for this role.

West Dean College is committed to building a diverse and inclusive workforce. We welcome applications from candidates of all backgrounds and actively encourage applications from under‑represented groups.

Early applications are strongly encouraged as interviews will be conducted on a rolling basis.