Marketing Manager

Dovetail and Slate; Southend-on-Sea; On-site; GBP 50,000 - 70,000; Full time

Job summary

Dovetail and Slate are recruiting on behalf of a leading education provider based in Southend-on-Sea. The role leads brand and campaigns to raise awareness and support student recruitment across multiple sites.

You will shape strategic marketing plans, manage a small team, and oversee content across digital and offline channels, using data to optimise ROI and drive recruitment goals, while working closely with senior leaders and admissions.

Qualifications

• Degree or professional qualification in marketing (or equivalent experience).
• 5+ years' marketing experience with proven success in brand/campaigns.
• Strong leadership skills, managing teams and budgets.
• Proficient in digital and traditional marketing, including paid media.
• Able to work independently while also being a team player.

Responsibilities

• Lead on brand and campaigns to boost awareness and student recruitment.
• Shape and deliver strategic marketing plans across sites and audiences.
• Manage a small team and ensure consistent messaging across channels.
• Plan multi-channel campaigns (digital, print, social, events).
• Oversee content: social media, PR, video, website, print.
• Use data and analytics to measure ROI and improve campaigns.
• Manage and update the website, ensuring usability and SEO.

Skills

Brand management

Campaign planning

Leadership

Digital marketing

SEO/SEM

Education

Degree in marketing

Job description

Dovetail and Slate are recruiting on behalf of a leading education provider based in Southend-on-Sea.

Dovetail and Slate is a specialist education recruitment company.

Role Purpose

• Lead on brand and campaign activity to boost awareness and student recruitment.
• Shape and deliver strategic marketing plans across multiple sites and audiences.
• Manage a small team and ensure consistent, impactful messaging across all channels.

Main Duties

• Plan and run multi-channel marketing campaigns (digital, print, social, events).
• Develop and protect the organisation's brand identity, tone, and style.
• Oversee content creation: social media, PR, video, website, and printed materials.
• Use data, research, and analytics to measure campaign success and improve ROI.
• Manage and update the website, ensuring it's user-friendly and SEO-optimised.
• Work closely with senior leaders and admissions to support recruitment goals.

Requirements

• Degree or professional qualification in marketing (or equivalent experience).
• 5+ years' marketing experience, with proven success in brand/campaigns.
• Strong leadership skills, managing teams and budgets.
• Confident across digital and traditional marketing, including paid media.
• Able to work independently while also being a team player.

We are committed to safeguarding children and vulnerable adults. All appointments are subject to satisfactory vetting, including a right to work check and, where relevant, an enhanced DBS, PVG (Scotland), or EWC (Wales) check, in line with Keeping Children Safe in Education.

We are an equal opportunities employer. By applying, you consent to your data being processed for recruitment purposes in line with our Privacy Policy.

Because education matters.

© Dovetail and Slate Limited.

Because education matters. Dovetail and Slate Limited ((phone number removed)) acts as an Employment Agency