Marketing Executive

W R Davies (Motors) Ltd; Shrewsbury; On-site; GBP 27,000 - 31,000; Full time

Job summary

W R Davies (Motors) Ltd in Shrewsbury is seeking a hands-on Marketing Executive with around 2+ years of marketing experience to join our head office team.

This full-time, site-based role offers responsibility across social media, CRM, email campaigns, digital content, and events, delivering local campaigns for our dealerships and vehicle brands. You’ll work with internal teams and external agencies to drive brand growth and measured outcomes.

Qualifications

• Marketing experience with practical 2+ years preferred.
• Hands-on marketer capable of owning projects.
• Experience across digital channels and CRM tools.

Responsibilities

• Create engaging social content and videos.
• Update website offers and Google Business Profiles.
• Deliver manufacturer campaigns and local marketing activity.
• Create and coordinate email and SMS campaigns.
• Support CRM and customer communications.
• Assist with paid media campaigns on Google/Meta.
• Organise events, promotions and experiential activity.
• Coordinate with agencies, designers and suppliers.
• Build marketing content and assets for the group.

Skills

Marketing

Social media

CRM

Email marketing

Content creation

Campaign planning

Event marketing

Agency coordination

Communication

Tools

Google Business Profiles

SEO

Paid media

Analytics

Website management

Job description

Location W R Davies Head Office - Shrewsbury

Salary £27,000 - £31,000 a year - Full Time

Marketing Executive - Job post

Pay: £27,000.00-£31,000.00 per year

Job Description:

Marketing Executive

W R Davies Motors | Shrewsbury

£27,000–£31,000 per year, depending on experience

Full-time | Permanent | Site-based

About the role

We’re looking for a hands‑on Marketing Executive to join our team at W R Davies Head Office in Shrewsbury.

This is an ideal opportunity for someone with around 2+ years’ marketing experience who is ready to take on more responsibility and have genuine ownership of their work.

You’ll work across our dealerships and vehicle brands, delivering a varied mix of digital marketing, social media, CRM, campaigns, events and content.

What you’ll be doing

• Creating engaging social media content, including video and photo content
• Updating website content, offers and Google Business Profiles
• Delivering manufacturer campaigns and local marketing activity
• Creating and coordinating email and SMS campaigns
• Supporting CRM and customer communications
• Assisting with Google and Meta paid media campaigns
• Organising events, promotions and experiential activity
• Briefing and managing external agencies, designers and suppliers
• Building marketing content and assets for W R Davies
• Monitoring campaign performance and customer response
• Working closely with Sales, Aftersales and manufacturer marketing teams

You’ll have support from internal team members, external agencies and specialists, so you won’t be expected to be an expert in every area of marketing.

What we’re looking for

We’re looking for someone who is:

• Experienced in marketing, ideally with 2+ years’ practical experience
• Confident creating social content and comfortable working on camera
• Familiar with current social media platforms and trends
• Experienced in email marketing
• Highly organised with excellent attention to detail
• A strong written communicator and confident proofreader
• Comfortable managing multiple projects and deadlines
• Proactive, practical and willing to take ownership
• Confident working with colleagues, agencies and external partners
• Commercially minded and interested in understanding what makes marketing effective
• Comfortable learning new systems and technologies

Experience with CRM, website management, SEO, paid media, analytics or event marketing would be beneficial.

Automotive experience is welcome but not essential. We’re more interested in your marketing experience, creativity, attitude and ability to get things done.

W R Davies is a 100+ year‑old, family‑owned automotive group representing leading vehicle brands across Shropshire, Staffordshire and North Wales.

This is an opportunity to join a growing marketing function where you’ll have the chance to take ownership, work across a wide range of marketing channels and help shape how marketing is delivered across the business.

You’ll work closely with senior colleagues, manufacturer marketing teams and external specialists, giving you valuable exposure across digital marketing, CRM, content, campaigns, events and commercial performance.

Location

Based at W R Davies Head Office in Shrewsbury, with occasional travel to our dealerships across Shropshire, Staffordshire and North Wales.
This is a site‑based role and is not hybrid.

Job type: Full-time, permanent

Location: Shrewsbury

Experience: Marketing – 2 years required

Driving licence: Required

You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted and incomplete CVs will not be considered.

W R Davies (Motors) Ltd is authorised and regulated by the Financial Conduct Authority (Ref No 307432) for consumer credit purposes. Please be aware lenders may pay us a commission for introducing you to them. This commission can be based on the amount you borrow or the vehicle you purchase. Different lenders may pay different commissions for such introductions. Any commission amounts lenders pay will not affect the amount that you pay under your finance agreement, all of which are set by the lender. We will inform you of the amount of commission that we will earn in good time. We will require you to consent to receive this commission. You do not have to take our finance as it is available through other distributors. You can arrange funding for the vehicle elsewhere and it may be cheaper.