Strategic Marketing Leader for Education & Growth

Dumfries & Galloway College; Dumfries; On-site; GBP 44,000 - 59,000; Full time

Benefits offered by this job

Local Government Pension/SPPA Scheme

Up to 45 days annual leave

Career progression and professional发展

Job summary

Dumfries & Galloway College invites an experienced Marketing Manager to lead our marketing function across the Dumfries Campus. You will shape how the College is understood by prospective students, employers and communities, combining strategic leadership with hands-on delivery to drive recruitment and engagement.

You will oversee multi-channel campaigns, digital communications, PR and brand management, using data and insight to optimise performance, and manage budgets and a small team in a

Qualifications

• Leadership experience in marketing within a complex organisation.
• Proven success with multi-channel campaigns.
• Strong digital communications and social media experience.
• Experience using data and insights to improve performance.
• Experience with communications, PR and brand activities.

Responsibilities

• Lead the marketing strategy to support recruitment, engagement and growth.
• Plan integrated campaigns across digital, social, PR, events, and print.
• Develop and manage the College brand with consistency and accessibility.
• Use audience insight and performance data to inform decisions.
• Oversee the College website and digital channels for UX and conversion.
• Manage media relations and external suppliers.
• Support internal communications and stakeholder engagement.
• Monitor campaign performance with reporting and recommendations.
• Manage budgets, procurement and supplier relationships.
• Provide leadership to the marketing team and foster collaboration.

Skills

Leadership

Digital marketing

Content creation

Campaign planning

Analytics

Stakeholder management

Education

Degree in Marketing/Communications/Business

SCQF Level 7/8

Job description

Dumfries & Galloway College invites an experienced Marketing Manager to lead our marketing function across the Dumfries Campus. You will shape how the College is understood by prospective students, employers and communities, combining strategic leadership with hands-on delivery to drive recruitment and engagement.

You will oversee multi-channel campaigns, digital communications, PR and brand management, using data and insight to optimise performance, and manage budgets and a small team in a