Head of Marketing

Abingdon and Witney College; Abingdon; On-site; GBP 54,000 - 55,000; Full time

Job summary

Abingdon and Witney College is seeking a strategic Head of Marketing to lead the college's marketing, communications, brand and customer engagement activity. You will drive learner recruitment, employer engagement and commercial growth from a data-informed perspective.

This newly expanded leadership role focuses on delivering an insight-led marketing function aligned with the college's ambitions and regional reputation, with responsibility for brand development, multi-channel campaigns, public

Qualifications

• Significant leadership experience in marketing leadership roles.
• Proven track record of delivering growth and measurable outcomes.
• Strong stakeholder management and relationship-building skills.
• Experience using insight and data to inform strategy and decisions.
• Excellent communication and organisational abilities.

Responsibilities

• Develop and deliver the college's marketing, communications, and brand strategy.
• Lead recruitment and demand-generation campaigns across all provision areas.
• Drive learner recruitment, employer engagement, and commercial growth.
• Use customer insight, market data and performance data to inform decision-making.
• Lead brand development, public relations, media relations, and reputation management.
• Enhance customer journeys, digital engagement, and marketing effectiveness.
• Manage marketing budgets and demonstrate strong return on investment.
• Lead and develop a high-performing marketing team.

Skills

Leadership

Growth delivery

Stakeholder mgmt

Data-driven strategy

Team development

Job description

No candidate will meet every single desired qualification / criteria. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!

Salary: £54,226 - £55,389 per annum

Hours per week: 37

Weeks per Annum: 52

Working pattern: Monday to Thursday 7.5 hours per day, Friday 7 hours per day

Location: Abingdon Campus

Contract type: Permanent

Are you a strategic marketing leader who can combine creativity, commercial thinking, and data-driven decision-making?

As our new Head of Marketing, you will lead and transform the College's marketing, communications, brand, and customer engagement activity, helping to grow learner recruitment, employer engagement, and commercial opportunities.

This newly expanded leadership role has been designed to develop a targeted, insight-led, and outcome-focused marketing function that supports the College's strategic ambitions and strengthens our reputation across the region.

Key responsibilities include:

• Developing and delivering the College's marketing, communications, and brand strategy.
• Leading recruitment and demand-generation campaigns across all areas of provision.
• Driving learner recruitment, employer engagement, and commercial growth.
• Using customer insight, market intelligence, and performance data to inform decision-making.
• Leading brand development, public relations, media relations, and reputation management.
• Enhancing customer journeys, digital engagement, and marketing effectiveness.
• Managing marketing budgets and demonstrating strong return on investment.
• Leading and developing a high-performing marketing team.

About You

• Significant leadership experience within their specialist field.
• A proven track record of delivering growth, innovation, and measurable outcomes.
• Strong stakeholder management and relationship-building skills.
• Experience leading and developing high-performing teams.
• The ability to use insight, market intelligence, and performance data to inform strategy.
• Excellent communication, influencing, and organisational skills.
• A collaborative approach and commitment to continuous improvement.

Abingdon and Witney College reserve the right to close all applications before posted closing date.

AWC values diversity and encourages applications from all sections of the community. We are committed to safeguarding and expect all our employees and volunteers to share this commitment. We are exempt from the Rehabilitation of Offenders Act 1974 and all appointments are subject to satisfactory clearances including enhanced DBS checks.

Abingdon and Witney College are committed to safer recruitment practices. In addition to our pre-employment checks, we will conduct an online search. This includes checking Google main results feed as well as the 'News' and 'Images' tab. We will be checking for any publicly available information that suggests the applicant may not be suitable to work with children or young/vulnerable people or content that could potentially damage Abingdon and Witney College's reputation. This may include inappropriate posts, comments or images displaying evidence of offensive or inappropriate behaviour, jokes or language, discriminatory comments, inappropriate photos, drug or alcohol misuse.