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Marketing Manager

2i

City of Edinburgh

Hybrid

GBP 40,000 - 80,000

Full time

8 days ago

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Job summary

An established industry player is seeking a Marketing Manager to drive their ambitious growth strategy. This role involves collaborating with senior leadership to execute a comprehensive marketing plan aimed at enhancing brand positioning and generating high-quality leads. You will manage a small team and coordinate with external partners to ensure the successful delivery of marketing initiatives. If you are a curious and driven professional with a passion for marketing, this opportunity offers a dynamic environment where your contributions will significantly impact the company's trajectory towards achieving £100 million in revenue.

Benefits

26 days of annual leave

Private Health Care

Gym Memberships

Flexible working

Performance bonus

Qualifications

2+ years of marketing experience in a B2B environment.
Understanding of digital marketing channels and website UX best practices.

Responsibilities

Execute the marketing plan with the fractional CMO and senior leadership.
Manage and grow the marketing team while coordinating with external agencies.

Skills

Marketing experience

Digital marketing channels

Project management

Communication skills

Analytical skills

Tools

Salesforce

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Base pay range

Job Title: Marketing Manager

Location: Hybrid (UK wide - travel to Edinburgh required)

Role type: Permanent

Who we are…

We're an award-winning pure-play testing consultancy, focused in quality engineering on a mission to become the UK's #1.

Over the past 6 years, we've redefined what quality and testing look like at 2i and to our clients. Born from a desire to view quality holistically across the entire software development life cycle (SDLC) our quality engineers (QE's) are at the heart of delivering world-class consultancy services.

Why Us?

Proudly certified as a "Great Place to Work", 2i are the chosen employer of around 300 QE's and we're continuing our growth! We recently announced our eight-figure funding injection as we aim to increase our revenue by more than £50m in the coming years, that is where you come in…

What we’re looking for…

We’re looking for people who let curiosity and interest lead them. We don't expect to have a team of "experts". What we do expect, is for #Team2i to be...

Inquisitive
Open to challenge
Taking initiative
Accountable

What you’ll be doing...

In 2025, we hope to establish ourselves as the leading QAT (Quality Assurance and Testing) partner in the UK. Our marketing strategy is fundamental to making this happen. Your role as Marketing Manager will involve working closely with our fractional CMO, senior leadership team, and external agencies (PR and web) to execute our carefully crafted 2i marketing strategy. You'll manage a small team of two to deliver marketing activities across our core channels whilst having the support and mentorship of our CMO. This role requires hands-on execution to manage the day-to-day marketing planning and operations to ensure all activities align with our strategic goals.

The marketing strategy has specifically been designed to accelerate 2i’s growth trajectory, built on the following pillars:

Enhanced brand positioning
Technology foundation

With a goal of achieving £100million+ in revenue for 2026-2028, our marketing strategy will establish 2i as a trusted brand, generate high-quality leads for sales conversion and build a scalable foundation for long-term growth.

Execute the marketing plan as developed with the fractional CMO and senior leadership
Manage, mentor and grow the marketing team – currently made up of a Digital Content Specialist and Marketing Executive
Coordinate with external agencies (PR, SEO, web) to ensure aligned delivery
Be a brand ambassador for 2i, ensuring high-quality assets and messaging in line with our communication strategy
Own and optimise key marketing assets including the website UX, email campaigns, and social channels
Oversee digital advertising campaigns across platforms including Google PPC, LinkedIn, and other relevant channels
Work with our PR agency to amplify our thought leadership content for target personas
Plan and manage event participation, from logistics to execution
Conduct ongoing competitor analysis to identify market opportunities
Review all marketing materials for quality, consistency, and effectiveness
Report on marketing performance metrics to senior stakeholders on a regular basis
Budget management – managing marketing budgets and allocating resources effectively

Experience Required:

Marketing experience (2+ years) in a service focused B2B environment
Working understanding of digital marketing channels (SEO, PPC, social media email marketing) and website UX best practices
Ability to understand technical concepts and translate them into compelling marketing messages
Interest in marketing KPIs and analytics for performance tracking and reporting
Good project management skills with the ability to manage multiple initiatives simultaneously
Strong communication and relationship-building abilities
Self-motivated with the ability to work independently while knowing when to seek input
Excellent attention to detail, particularly in written communications
Adaptability and willingness to learn about new sectors or technologies
Experience with marketing automation and CRM systems (Salesforce is advantageous)

What we can offer you...

Career development pathways tailored for your personal and professional learning within 2i, giving clear direction for your career with us
26 days of annual leave + the option to buy and sell holiday (up to 5 days)
Private Health Care + access to other mental health and wellbeing services including Gym Memberships, Counselling, Cycle to Work Schemes + many more
Individual and Company related performance bonus
Flexible working in a hybrid environment across the UK

What if you are a partial fit?

Curious? We want to hear from you!

We don’t believe in the “perfect” hire. What we do believe in is the benefits of creating a team built of different perspectives, backgrounds, career paths and ways of working. What we value most are team players who are eager to take their growth into their own hands and utilise the people around them.

Apply directly with your CV, drop one of our recruitment team a message on LinkedIn: John Holt, Hannah Reynolds or Jack Kelly, or email talent@2itesting.com

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
IT Services and IT Consulting and Marketing Services

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