Marketing Manager

JR United Kingdom; Chipping Barnet; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established education provider is seeking a dynamic Marketing Manager to lead their digital content and campaigns team. This hybrid role offers the chance to shape innovative marketing strategies aimed at attracting and recruiting students. You'll oversee the creation of engaging content across various digital platforms, ensuring that campaigns resonate with target audiences. Join a fast-paced, collaborative environment where your insights and creativity will drive the institution's growth and brand awareness. If you're passionate about education and digital marketing, this is an exciting opportunity to make a real impact.

Qualifications

• 2+ years managing a small marketing team in the education sector.
• Proven experience creating successful digital campaigns.

Responsibilities

• Manage daily operations of the marketing team and campaigns.
• Plan and deliver creative content for digital marketing.

Skills

Digital Marketing

Content Creation

Campaign Management

Social Media Marketing

Email Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms

Email Marketing Tools

Content Management Systems

Job description

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Marketing Manager - Education Sector (experience required)

Barnet - Hybrid role

Focus 5 Recruitment are looking for an experienced Marketing Manager to work for an established education sector client with a focus on working as an operational lead for thier small digital content and campaigns team. In this role you will lead on the day-to-day operations of this team who are responsible for attracting and recruiting students to this education provider.

You will have experience of using digital channels (social, email, content and web) which will be used to promote the educational institution and help achieve organisational growth goals. You will identify needs, new opportunities and always aspire to increase brand awareness.

You will join at an exciting juncture as this established organisation transform the way they reach their customers with relevant and engaging content, via numerous digital platforms – establishing creative, insight-led, two-way communication. Working within a fast-paced, down-to-earth and dynamic team, you will be responsible for leading this team in creating insight-driven, proactive campaigns which engage potential students and create follow up actions.

The Marketing Manager will be responsible for: -

• Managing the day-to-day operations of the marketing team.
• Manage the team who create digital campaigns using all necessary tools (e.g. website, emails, social media and blogs) for use in OOH campaigns, PR activity, Direct campaigns, Social Media channels, Exhibitions and Events and Brand activities.
• Planning, developing and delivering the creative, copy and design templates for short videos; reels; case study material; podcasts; presentations and key collateral.
• Own/manage the production and in-house delivery of content for all recruitment marketing activity.
• Year-long planning of engaging campaigns and content that creates follow up actions with potential students
• Creating proactive campaigns end-to-end for mass and targeted customer audiences, to support organisational priorities

The Marketing Manager will need

• 2+ years in a role managing the day-to-day operations of a small marketing team
• Experience working in the education sector
• Proven experience of creating successful digital campaigns and content across varied digital platforms (e.g. website, emails, social media and blogs) in the education sector
• Expertise in producing and implementing a range of professional digital content for B2C content marketing.
• A creative approach to digital campaign design and knowing how to use insights to maximise the impact of your campaigns
• Excellent content judgment
• The ability to work accurately and at pace

This Marketing Manager role is live and with a key client. Please submit an application for immediate consideration and further details.