Marketing Manager

Lloyd Motor Group; Carlisle; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

33 days of annual leave, inclusive of

Healthcare cash plan

Employee vehicle-discount schemes

Cycle to work scheme

Eyecare vouchers

Free flu jabs

Pension scheme (including life cover)

Staff referral scheme

Free staff parking

Job summary

Lloyd Motor Group, head office in Carlisle, is seeking an experienced JLR Marketing Manager to lead marketing for Jaguar Land Rover retailers across the region. You will shape brand storytelling and drive campaigns that deliver measurable sales results, with travel to our JLR retailers.

Reporting to the Head of Marketing, you’ll own planning, budgets and campaign delivery while collaborating with Franchise Directors and sales teams to translate manufacturer strategy into local activity and

Qualifications

• A proven track record in marketing.
• Experience delivering integrated campaigns across digital channels, CRM and content.
• Commercial awareness, with confidence managing budgets, analysing performance and turning insight into action.
• Strong project management skills and the ability to balance strategic planning with hands-on delivery.
• Excellent communication skills, with the credibility to influence stakeholders and build effective working relationships.
• Creative, highly self-motivated and organised, with a proactive approach to identifying opportunities.
• A full UK driving licence, as travel to our retailers and manufacturer meetings is required.
• A relevant degree or marketing qualification is desirable.

Responsibilities

• Develop integrated marketing plans that support retailer sales objectives.
• Lead campaigns across paid social, search, email, direct marketing and events.
• Build relationships with JLR national teams and retailers.
• Use CRM data to deliver relevant communications and drive loyalty.
• Oversee content, websites and brand messaging to reflect Lloyd Motor Group standards.
• Manage budgets and forecast results to improve enquiry generation and ROI.

Skills

Marketing

Integrated campaigns

Budget management

Project management

Communication

Creativity

Driving licence

Marketing qualification

Education

Marketing degree

Job description

Job Title: JLR Marketing Manager

Salary: Competitive. Includes company car.

Location: Head office in Carlisle, with travel across our JLR retailers.

A Rare Opportunity to Shape Exceptional Brands

Lloyd Motor Group is offering a rare opportunity for an experienced Marketing Manager to join our in-house marketing team and lead marketing for our Jaguar Land Rover retailers in Carlisle, Newcastle, York, Ripon, Stockton and Kelso.

You’ll develop marketing programmes that directly contribute to the success of our retailers, combining compelling brand storytelling with campaigns that deliver measurable sales results.

It’s an exciting time to work with JLR. Its brand repositioning has opened fresh creative opportunities across Range Rover, Defender, Discovery and Jaguar, each with a distinctive identity and audience. Working closely with JLR’s national and global marketing teams, you’ll bring these brands to life across our regions.

About the Role

Reporting to the Head of Marketing, you’ll develop and implement marketing strategies for new and used vehicle sales across our JLR retail network.

Focused primarily on consumer audiences, you’ll manage a mix of brand-building and sales activation campaigns that attract new clients, strengthen customer loyalty, and encourage repeat purchases.

Working alongside our Franchise Director, Heads of Business, Sales Managers and wider marketing team, you’ll translate manufacturer strategy into effective local activity. You’ll have ownership of planning, budgets and campaign delivery, with the support of experienced in-house colleagues.

This is an opportunity to develop your career within a successful family-owned business, working alongside globally recognised brands and accessing internal training.

What You’ll Do

• Strategy & Campaign Planning: Develop integrated marketing plans that complement JLR’s national activity and support retailer sales objectives, customer acquisition, retention and loyalty.
• Campaign Delivery: Lead new and used vehicle campaigns across paid social, search, email, direct marketing, content and events, coordinating colleagues, agencies and suppliers.
• Manufacturer & Retailer Relationships: Act as a key marketing contact for JLR, building strong relationships with national teams while keeping our retailers informed and engaged.
• Customer Engagement: Use CRM data and customer insight to deliver relevant communications throughout the ownership journey, creating opportunities for repeat business and attracting customers new to our brands.
• Content & Brand Management: Oversee website, social media and campaign content, ensuring messaging, tone and visual identity reflect each brand’s positioning and Lloyd Motor Group’s standards.
• Budgets & Performance: Manage budgets and forecasts, monitor campaign results and use market intelligence to improve enquiry generation, conversion and return on marketing investment.

About You

• A proven track record in marketing.
• Experience delivering integrated campaigns across digital channels, CRM and content.
• Commercial awareness, with confidence managing budgets, analysing performance and turning insight into action.
• Strong project management skills and the ability to balance strategic planning with hands-on delivery.
• Excellent communication skills, with the credibility to influence stakeholders and build effective working relationships.
• Creative, highly self-motivated and organised, with a proactive approach to identifying opportunities.
• A full UK driving licence, as travel to our retailers and manufacturer meetings is required.
• A relevant degree or marketing qualification is desirable.

Why Lloyd Motor Group?

Founded in 1976, Lloyd Motor Group is celebrating 50 years of delivering exceptional customer experiences.

Join our supportive in-house marketing team, and you’ll find a business that values your contribution, invests in your development and gives you the opportunity to make a visible difference.

Company Benefits:

• As well as a competitive salary and company car, we offer the following benefits:
• 33 days of annual leave, inclusive of Bank Holidays.
• Healthcare cash plan.
• Employee vehicle-discount schemes.
• Cycle to work scheme.
• Eyecare vouchers.
• Free flu jabs.
• Pension scheme (including life cover).
• Staff referral scheme.
• Free staff parking.