Senior Marketing Manager - Events

TN United Kingdom; United Kingdom; Remote; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic marketer to lead their Events Marketing team. This role involves managing high-value, multi-channel marketing campaigns aimed at maximizing supporter recruitment and income. You will oversee a significant budget and collaborate with various teams to deliver outstanding marketing initiatives. If you are creative, organized, and passionate about making a difference, this is the perfect opportunity for you to thrive in a supportive environment focused on impactful fundraising.

Qualifications

• Experience in developing multi-channel marketing plans using data and insights.
• Ability to manage complex projects and priorities effectively.

Responsibilities

• Lead the Events Marketing team and manage high-profile marketing campaigns.
• Oversee a marketing budget of £5 million and collaborate with various teams.

Skills

Multi-channel marketing

Project management

Communication skills

Strategic thinking

Relationship building

Job description

Job Description

About The Role

Fixed Term Contract: ending 7th November 2025

We’re looking for an experienced marketer to lead our busy and thriving Events Marketing team. This role will oversee the management of high-profile, high-value, multi-channel marketing campaigns, aimed at maximising the recruitment of supporters and income.

You’ll report to the Head of Events and be part of the Events leadership team. You will manage two line reports and a team of five. The Events Marketing team is responsible for recruiting participants for various sports events and implementing retention strategies to cross-sell supporters into other fundraising products.

You will:

1. Own and develop relationships with key agency partners for Events Marketing.
2. Oversee the briefing and management of multi-channel marketing campaigns.
3. Collaborate with the Fundraising Marketing team and media agency to promote third-party events.
4. Brief creative teams or agencies to produce outstanding creative assets, including leading projects for the ‘Feel it all’ event identity.
5. Manage a marketing expenditure budget of £5 million, including budgeting, rephasing, and oversight.
6. Work with the Participant Experience team to implement stewardship strategies based on review recommendations.
7. Coordinate with Digital Fundraising to rollout new event templates for third-party events.
8. Participate in the Events leadership team, contributing to strategy and team development.
9. Build strong relationships within the wider Income and Engagement directorate.
10. Lead with inspiration, care, and motivation.

About You

You should be enthusiastic, creative, highly organized, and capable of managing complex projects and priorities. Excellent communication skills and the ability to build strong relationships are essential. You should have a keen eye for detail and strategic thinking skills. Experience in developing multi-channel marketing plans using data and insights is required. We seek a driven, passionate individual committed to maximising income and supporting people affected by dementia.

Closing Date: Friday 16th May 2025

Sifting: W/C 19th May

Interviews: W/C 26th May

About Alzheimer's Society

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