Marketing Manager

Scrivens Opticians & Hearing Care; Birmingham; On-site; GBP 30,000 - 46,000; Full time

Benefits offered by this job

25 days annual leave

Sick Pay

Pension

Colleague discount scheme

Job summary

Scrivens Opticians & Hearing Care, a community-focused optical and hearing retailer, seeks an experienced marketeer to drive growth across its 165+ branch network from the Birmingham head office. The role covers CRM, POS and digital campaigns, with responsibility for plan development, stakeholder management and agency oversight.

You will work closely with the Head of Marketing, deliver marketing plans, manage internal and external stakeholders, and contribute to a customer-centric brand strategy

Qualifications

• Experienced marketeer with 3+ years in fast-paced marketing (ideally B2C).
• Ability to plan and execute multi-channel campaigns and manage deadlines.
• Experience liaising with internal and external stakeholders and leading a small team.

Responsibilities

• Develop and implement marketing plans to support KPI achievement.
• Measure marketing activity and report to stakeholders.
• Identify and trial new activity to grow the business.
• Support development of marketing strategy through insights and recommendations.
• Collaborate with Head of Marketing to enhance retail and customer focus.

Skills

CRM

POS

Digital campaigns

Multi-channel marketing

Stakeholder management

Team management

Job description

Scrivens Opticians & Hearing Care is an established high street, community focused optical and hearing retailers. We are looking for a motivated, highly organised retail focused marketeer to support the growth of our 165+ branch network and deliver business KPIs.

This is a multi-channel role with key focus on CRM, POS and Digital campaigns but the remit extends across all elements of the marketing mix.

You will work closely with the Head of Marketing to meet the marketing objectives through the development and implementation of effective marketing plans. You will need to be hands on, manage both internal and external stakeholders, and possess strong communication skills.

This is a full-time role, based in our head office in Birmingham, with some travel.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing’s retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to-day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive

What We Are Looking For

You will be an experienced marketeer (3+ years experience), used to working in a fast-paced marketing environment, ideally B2C, who is looking for their next challenge. We need someone who is organised, able to meet deadlines and plan campaigns across multiple channels. Experience of managing a direct report would be ideal. You will need to be confident to liaise with key stakeholders both internally and externally while delivering and analysing campaigns to a high standard. A passion for community and local story telling alongside experience of developing PR and digital campaigns that deliver results would be ideal. This role would be perfect for someone looking to take their first move into a management role or looking to move into a creative, fast paced retail marketing role.

What We Offer

• Central location and transport links (2-minute walk from Five Ways Station and 5-minute walk from city centre tram links)
• 25 days’ annual leave
• Sick Pay
• Pension
• Colleague discount scheme

If you are interested in a new role and you want to know more about this opportunity, please get in touch.