Retail Support Centre - Marketing - Crewe

Ryman; Crewe; Hybrid; GBP 52,000 - 65,000; Full time

Benefits offered by this job

Company pension scheme

Fantastic training and development

Progression into senior roles

Free parking

Job summary

Ryman is seeking a Marketing Manager in Crewe to lead end-to-end local, student and services marketing initiatives that attract customers and drive sales. You will shape the calendar, brief creative, manage budgets and agencies, and ensure campaigns land on time with measurable impact.

This hands-on leadership role demands big-picture thinking with practical attention to detail, delivering high-quality work across multiple channels and partnerships.

Qualifications

• A genuine obsession with understanding, reaching and engaging customers.
• Strong knowledge of the modern retail marketing mix and how to apply it.
• Sharp commercial mindset linking marketing to sales and profit.
• Energetic, proactive with the ability to decide quickly in a fast-paced retail setting.
• Excellent leadership to motivate and develop a team.
• Strong organisation to manage multiple workstreams simultaneously.
• Eye for effective creative and willingness to challenge mediocrity.
• Excellent communication, collaboration and influencing skills.

Responsibilities

• Own and deliver the cross-channel marketing calendar aligned with the promotional plan and commercial goals.
• Create impactful multichannel campaigns across in-store PoS, leaflets, PR, direct mail, BTL, ATL and other touchpoints.
• Drive local marketing initiatives that connect stores with communities.
• Develop student and services campaigns to strengthen brand and drive sales.
• Identify and manage valuable brand partnerships.
• Lead, support and develop a retail marketing team.
• Manage campaign budgets and relationships with agencies and suppliers.
• Measure performance and use insights to improve results.
• Handle multiple projects and meet strict deadlines.

Skills

Customer understanding

Retail marketing

Campaign management

Budget management

Team leadership

Stakeholder collaboration

Creative briefing

Data-driven

Job description

Marketing Manager

We're looking for a commercially focused Marketing Manager to turn great ideas into campaigns that get Ryman noticed-and bring customers through our doors.

You'll lead the end-to-end delivery of our local, student and services marketing, creating powerful campaigns and partnerships that attract new customers and keep existing ones coming back. From shaping the marketing calendar and briefing creative, to managing budgets, agencies and results, you'll make sure every campaign lands on time and makes an impact.

This is a hands-on leadership role for someone who combines big-picture thinking with a real eye for detail.

What you'll be doing

• Owning and delivering the cross-channel marketing calendar, aligned with our promotional plan and commercial objectives.
• Creating impactful multichannel campaigns across in-store PoS, leaflets, PR, direct mail, BTL, ATL and other customer touchpoints.
• Driving local marketing initiatives that help our stores connect with customers in their communities.
• Developing targeted student and services campaigns that strengthen our brand and generate sales.
• Identifying and managing valuable brand partnerships.
• Leading, supporting and developing a talented team of retail marketing professionals.
• Managing campaign budgets and building strong relationships with agencies, suppliers and external partners.
• Measuring performance, celebrating successes and using insights to continuously improve results.
• Managing multiple projects and priorities while delivering high-quality work to strict deadlines.

What you'll bring

• A genuine obsession with understanding, reaching and engaging customers.
• Strong knowledge of the modern retail marketing mix and how to put marketing principles into practice.
• A sharp commercial mindset, with the ability to connect marketing activity to sales and profit.
• Energy, initiative and sound decision-making skills in a fast-paced retail environment.
• Excellent leadership skills and the ability to motivate, support and develop a team.
• Strong organisation and prioritisation skills, with confidence managing several workstreams at once.
• A natural eye for effective creativeness and the confidence to challenge work that could be better.
• Excellent communication, collaboration and influencing skills.
• The ability to build productive relationships with colleagues, agencies, suppliers and partners.
• An entrepreneurial mindset, always looking for the next opportunity.
• A hands-on approach and a willingness to get into the detail to find the right answer.
• Curiosity, self-awareness and a desire to listen, learn and challenge the status quo.

What you'll get from us

• Competitive salary and holiday allowance.
• Company pension scheme.
• Fantastic training and support to help you succeed in your role.
• Opportunities to continue developing and progress into a more senior position.
• A welcoming team where you can make a genuine difference.
• Free parking and a subsidised canteen.
• Access to trained mental health first aiders.
• Apprenticeship opportunities to support your continued development.

If you're a customer-obsessed, commercially sharp marketer who enjoys turning ideas into results, we'd love to hear from you.