Marketing Manager

Scrivens-Opticians-; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days' annual leave

Sick Pay

Pension

Colleague discount scheme

Job summary

Scrivens Opticians & Hearing Care is seeking a motivated, highly organised retail-focused marketeer to support the growth of our 165+ branch network from our Birmingham head office, with some travel.

This full-time role covers CRM, POS and digital campaigns across the marketing mix. You will work with the Head of Marketing to meet objectives, manage internal and external stakeholders, and drive KPI-led results.

Qualifications

• 3+ years of experience in marketing within a fast-paced environment.
• Strong ability to plan and run multi-channel campaigns (CRM, PR, digital).
• Experience liaising with internal and external stakeholders and managing a direct report.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy and KPIs.
• Measure activity with systems and report to stakeholders.
• Identify and trial new marketing activities to drive business growth.
• Contribute to marketing strategy with learnings and recommendations.
• Collaborate with Head of Marketing to strengthen retail/customer-centric approach.
• Guard brand compliance across the business.
• Oversee day-to-day management of external agencies (digital, design, print).
• Build and manage an effective marketing executive.

Skills

Campaign management

Stakeholder management

Team leadership

Job description

About the role

Scrivens Opticians & Hearing Care is an established high street, community focused optical and hearing retailers. We are looking for a motivated, highly organised retail focused marketeer to support the growth of our 165+ branch network and deliver business KPIs.

This is a multi-channel role with key focus on CRM, POS and Digital campaigns but the remit extends across all elements of the marketing mix.

You will work closely with the Head of Marketing to meet the marketing objectives through the development and implementation of effective marketing plans. You will need to be hands on, manage both internal and external stakeholders, and possess strong communication skills.

This is a full-time role, based in our head office in Birmingham, with some travel.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing's retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to-day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive

What we are looking for

You will be an experienced marketeer (3+ years experience), used to working in a fast-paced marketing environment, ideally B2C, who is looking for their next challenge. We need someone who is organised, able to meet deadlines and plan campaigns across multiple channels. Experience of managing a direct report would be ideal. You will need to be confident to liaise with key stakeholders both internally and externally while delivering and analysing campaigns to a high standard.

A passion for community and local story telling alongside experience of developing PR and digital campaigns that deliver results would be ideal.

This role would be perfect for someone looking to take their first move into a management role or looking to move into a creative, fast paced retail marketing role.

What we offer

• Central location and transport links (2-minute walk from Five Ways Station and 5-minute walk from city centre tram links)
• 25 days' annual leave
• Sick Pay
• Pension
• Colleague discount scheme