Marketing Manager

Howett Thorpe; Alton; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Flexible working

25 days holiday + bank holidays

All staff bonus scheme

Job summary

Howett Thorpe is recruiting a Marketing Manager to own the marketing and communications function across multiple channels, driving brand awareness, lead generation and growth. You will shape strategy while delivering hands-on campaigns and build a dedicated marketing team as the business scales.

In this role you will manage digital marketing, social media, CRM, content, events, advertising and PR, reporting on performance and budgets, and collaborating with Directors to maximise impact.

Qualifications

• Ownership of marketing across channels and campaigns.
• Experience in digital marketing, CRM, events and content.
• Strong communication and leadership abilities.

Responsibilities

• Social Media Management: own and grow the company’s social media presence across platforms.
• Content Creation: develop engaging marketing content to support brand awareness and lead generation.
• Digital Advertising: plan and optimize paid campaigns with budget and ROI tracking.
• Email Marketing & CRM: create targeted email campaigns and maintain CRM data.
• Brand Development: reinforce brand identity across digital and offline channels.
• Advertising & PR: manage campaigns in industry publications and media.
• Events Management: support exhibitions, trade shows and promotional activities.
• Reporting & Analysis: monitor channel performance, report on budgets and results.

Skills

Social media management

Content creation

Digital advertising

Email marketing

CRM management

Brand development

Advertising & PR

Events management

Reporting & analysis

Job description

Our client is a growing and ambitious business within the construction equipment sector, seeking a Marketing Manager to take ownership of their marketing and communications function. This is an exciting opportunity for a creative, commercially minded marketing professional to join a business at a pivotal stage of growth and play a key role in building brand awareness, generating leads, and supporting future expansion. The successful candidate will enjoy a varied, hands-on role with the opportunity to shape marketing strategy while delivering impactful day-to-day campaigns. As the business continues to grow, this role offers the opportunity to build and lead a dedicated marketing team.

The role offers great benefits including flexible working, 25 days holiday plus bank holidays and an all staff bonus scheme, paid quarterly.

Job Title: Marketing Manager

Job Type: Permanent

Location: Bordon, Hampshire

Salary: £40,000 - £45,000

Reference no: 16161

Marketing Manager – About The Role

Reporting to the Directors, you will take ownership of the company's marketing activity across multiple channels, driving brand awareness, customer engagement, lead generation, and business growth. This broad and rewarding role combines strategic planning with hands-on delivery across digital marketing, social media, CRM management, content creation, events, advertising, and brand development. As the business continues to grow, this role offers the opportunity to build and lead a dedicated marketing team.

Key Responsibilities

• Social Media Management: Own, manage and grow the company’s social media presence, ensuring consistent messaging, engagement, brand identity across relevant platforms.
• Content Creation: Develop engaging marketing content that supports brand awareness, customer engagement, and lead generation initiatives.
• Digital Advertising: Plan, manage and optimise paid social media campaigns and Google PPC activity, monitoring budgets, ROI, and performance metrics.
• Email Marketing & CRM: Create targeted email marketing campaigns and maintain the CRM system, ensuring data accuracy and effective reporting.
• Brand Development: Support and enhance brand awareness across digital and offline channels, ensuring all communications align with brand guidelines and company positioning.
• Advertising & PR: Coordinate and monitor advertising campaigns across relevant industry publications and trade media.
• Events Management: Support the organisation and delivery of exhibitions, trade shows, industry events, marketing materials, and promotional activity.
• Reporting & Analysis: Monitor performance across marketing channels, analyse results, manage budgets, and provide actionable recommendations to improve campaign effectiveness.

The successful Marketing Manager will be:

• Ambitious, motivated, curious and eager to learn, with a genuine passion for marketing and communications.
• Growth-focused, curious and commercially driven
• A confident communicator who works well with others.
• Organised and adaptable, with the ability to manage different projects and priorities.
• Comfortable learning new platforms, tools and technologies
• Proactive, hands-on, creative and excited by the opportunity to take on a new challenge of a key role in an emerging organisation with growth plans

Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.