Marketing Manager

TN United Kingdom; Abingdon; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Demand Generation Marketing Manager to drive innovative campaigns that generate leads and revenue growth. This exciting role involves collaborating with various teams to ensure alignment with business goals, focusing primarily on Connectivity and VoIP. The ideal candidate will have proven experience in B2B demand generation marketing, strong project management skills, and a knack for data-driven decision-making. Join a forward-thinking company that values flexibility, diversity, and employee well-being, offering competitive salaries and comprehensive benefits.

Benefits

Private Healthcare

Life Assurance

Pension Plans

Performance Bonuses

Additional Leave

Dental Plans

Health Assessments

Cycle Schemes

Qualifications

• Proven experience in demand generation marketing in a B2B tech environment.
• Ability to develop and execute creative campaigns across various channels.
• Experience in data-driven decision-making and campaign analysis.

Responsibilities

• Design and optimize integrated outbound and digital campaigns.
• Collaborate with creative teams to develop campaign assets.
• Use data analytics to monitor and improve campaign performance.

Skills

Demand Generation Marketing

B2B Marketing

Campaign Management

Data Analysis

Project Management

Email Marketing

Social Media Advertising

Marketing Automation

Education

Degree-level qualifications

Tools

DotDigital

CRM Systems

Job description

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Overview

Do you want to help enrich the lives of learners worldwide? At RM, we’ve been pioneers of education technology since [year]. We provide technology and resources to the education sector, supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in various countries to deliver customer-centric solutions that improve education outcomes worldwide.

Our efforts help learners at all stages of their lives, from preschool to higher education and professional qualifications. We partner with schools, examination boards, central governments, and other professional institutions to enrich learners' lives.

The business has recently outlined a new strategic ambition under a new Managing Director and is evolving towards a matrix operating structure, focusing on four lines of business: Managed Services, Software, Hardware, and Broadband.

The Role

The Demand Generation Marketing Manager is responsible for creating and implementing innovative campaigns that generate leads, nurture prospects, and drive revenue growth for RM’s Technology business lines. This role is part of the Go-to-Market Operations team, working closely with Sales, Account Management, Service Delivery, and Product Management to ensure campaign alignment with RM Technology’s goals. Although the primary focus is on Connectivity and VoIP, the role may encompass other business lines to support lead generation for RM’s sales functions.

Responsibilities

• Designing, planning, managing, and optimizing integrated outbound and digital campaigns across multiple channels to generate pipeline in one or more business lines.
• Collaborating with the creative team to develop campaign assets such as landing pages, email templates, and social media content, aligned with brand guidelines and optimized for conversion.
• Executing email and marketing automation campaigns to maximize interaction and conversion.
• Monitoring industry trends and experimenting with new techniques to challenge current practices.
• Working with customer-facing teams to understand buyer and influencer challenges and behaviors.
• Using data and analytics to monitor, measure against KPIs, report, and improve campaign performance.
• Coordinating with the Go-to-Market operations lead for tracking, reporting, and lead management from marketing to sales.
• Training and supporting the sales team to ensure successful campaign nurturing and conversion to revenue.

Skills and Experience

• Proven experience in demand generation marketing, preferably in a B2B technology environment.
• Ability to develop demand generation plans and execute creative campaigns across email, social advertising, SEM, and paid digital channels.
• Experience in data-driven decision-making and campaign analysis.
• Strong project management skills and ability to handle multiple campaigns simultaneously.
• Familiarity with marketing automation platforms such as DotDigital and CRM systems.

Personal Attributes

• Self-motivated and target-driven.
• Excellent organizational and communication skills.
• Resilient, tenacious, and goal-oriented.
• Detail-oriented with a professional approach.

Qualifications

Degree-level qualifications or equivalent experience, preferably in a related field.

What’s in it for you?

At RM, we offer flexible working options, competitive salary, core benefits including private healthcare, life assurance, pension plans, and performance bonuses. We also provide voluntary benefits such as additional leave, dental plans, health assessments, and cycle schemes. We are committed to diversity and inclusion and support all applicants throughout the recruitment process. Please contact us if you need additional support. Note: Sponsorship is not available for this role.