Digital Marketing & Learner Recruitment Manager

Coleg Sir Gar | Coleg Ceredigion; Llanelli; On-site; GBP 52,333 - 55,754; Full time

Benefits offered by this job

Generous Holiday Allowance

Fantastic Pension Scheme

Car Salary Sacrifice Scheme

Learning & Development Opportunities

Wellbeing Focus

Health & Fitness Perks

Cycle to Work Scheme

Free On-Site Parking

Job summary

An educational institution in Wales is looking for a Digital Marketing & Learner Recruitment Manager to lead a dynamic team that shapes learner engagement. This role requires the development of inclusive recruitment strategies and strong stakeholder engagement. Candidates should have a degree-level qualification in Marketing or a related discipline, be fluent in Welsh and English, and possess proven marketing experience. This permanent, full-time position offers a competitive salary and various employee benefits.

Qualifications

• Degree-level qualification in Marketing, Digital Media, Communications, Business or a related discipline or equivalent experience.
• Fluency in Welsh and English, with the ability to operate professionally in both languages.
• Proven experience of leading and managing marketing or learner recruitment activity within a complex organization.

Responsibilities

• Lead a high-performing digital marketing and recruitment team.
• Develop and deliver evidence-based learner recruitment strategies.
• Ensure consistent branding across all platforms.

Skills

Fluency in Welsh

Excellent communication

Digital marketing knowledge

Leadership experience

Relationship-building skills

Education

Degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

Permanent | Full Time (37 hours per week) | MS1–MS3 (£52,333 - £55,754)

Base Campus: Graig Campus (travel across all seven campuses required)

Coleg Sir Gâr and Coleg Ceredigion have an exciting opportunity for a Digital Marketing & Learner Recruitment Manager to join our dynamic Learner Recruitment, Progression & Partnerships Directorate.

This pivotal role offers the chance to lead a high-performing digital marketing and recruitment team, shaping how learners engage with our colleges and ensuring our provision reaches, inspires and supports learners across Further Education, Higher Education, Work Based Learning and commercial markets.

Our colleges are committed to creativity, innovation and excellence. Recruitment is everyone’s priority, and this role sits at the heart of that mission, bringing together data, digital insight, compelling storytelling and strong partnerships to drive recruitment success and enhance the learner journey.

About the Role

As Digital Marketing & Learner Recruitment Manager, you will provide leadership for all digital marketing, branding and recruitment activity across Coleg Sir Gâr and Coleg Ceredigion.

You will lead the development and delivery of evidence-based learner recruitment strategies, ensuring our campaigns are inclusive, bilingual and aligned to our strategic priorities. Acting as a brand guardian, you will ensure consistency of tone, message and visual identity across all platforms, while continuously improving our digital presence and user experience.

The role combines strategic planning with hands‑on leadership, digital innovation and strong stakeholder engagement. You will work closely with senior leaders, curriculum teams, partners and external agencies, and will regularly represent the colleges at events and public‑facing engagements.

No two days are the same in this fast‑paced and influential role, which spans all seven campuses and a wide range of learner markets.

What you will be doing

You will be responsible for:

• Providing leadership and line management to the Digital Marketing & Learner Recruitment team, fostering a culture of collaboration, accountability and professional development
• Leading the development and delivery of the College’s Recruitment Strategy across FE, HE, WBL and commercial provision
• Designing and delivering targeted, data‑driven recruitment campaigns that widen participation and support progression
• Acting as the College’s brand guardian, ensuring consistent and high‑quality marketing and communications across all channels
• Leading digital optimisation, including HubSpot, Google Analytics, paid advertising, KPI dashboards and campaign reporting
• Using insight and analytics to evaluate impact, demonstrate ROI and inform senior decision‑making
• Overseeing learner journey communications from enquiry through to enrolment and transition
• Planning and delivering recruitment events including open days, taster events, fairs and awards
• Managing external suppliers and media partners to ensure value for money and high‑quality outputs
• Supporting the Executive Team with public‑facing communications, events and external engagement
• Building strong partnerships with schools, employers, Careers Wales, UWTSD and regional stakeholders

What you will need

Welsh Language Requirements:

• Welsh Literacy (Writing/Reading) -Level 4

Persons are welcome to apply for posts in Welsh and applications made in Welsh will not be treated less favourably than an application made in English.

To be successful in this role, you will need:

• A degree‑level qualification in Marketing, Digital Media, Communications, Business or a related discipline (or equivalent experience)
• Fluency in Welsh and English, with the ability to operate professionally in both languages
• Proven experience of leading and managing marketing or learner recruitment activity within a complex organisation
• Strong digital capability, including analytics, CRM systems, campaign reporting and performance tracking
• Experience of leading teams, managing budgets and working with external suppliers
• Excellent communication and relationship‑building skills, with the confidence to engage at senior level

Professional marketing qualifications, leadership qualifications and certification in relevant digital platforms are desirable but not essential.

Why Join us?

At Coleg Sir Gâr and Coleg Ceredigion, you’ll be part of a forward‑thinking organisation that values innovation, inclusivity and collaboration. You’ll have the opportunity to shape how learners experience our colleges, influence strategic decision‑making, and make a meaningful impact across communities in the region.

• Generous Holiday Allowance- Enjoy excellent annual leave entitlements of 37 days per year. On top of this, you will receive college closure days and bank holidays.
• Fantastic Pension Scheme- Benefit from one of the most competitive pension contribution levels available through either the Local Government Pension Scheme.
• Car Salary Sacrifice Scheme- Access an affordable way to drive a brand‑new vehicle through our salary sacrifice plan.
• Learning & Development- We invest in your future with an award‑winning professional development programme, encouraging continuous learning and career progression.
• Wellbeing Focus- Your wellbeing matters to us. We provide wellbeing support, activities, and resources to help you feel your best at work and beyond.
• Health & Fitness Perks- Take advantage of free access to on‑site gyms plus discounted gym membership across the region.
• Cycle to Work Scheme- Get support to purchase a bike and cycling gear to help you stay active while saving money.
• Free On‑Site Parking- Enjoy the convenience of free car parking across all seven college campuses.

Coleg Sir Gâr was created in 1985 and became a corporate institution in 1993. In 2013 it became Coleg Sir Gar Ltd, a company within the University of Wales: Trinity Saint David Group, and part of a regional Dual Sector University. The College has an annual turnover of over £35m and employs around 800 staff.

Coleg Ceredigion was created in 1985 and became a corporate institution in 1993. The college merged with the University of Wales Trinity Saint David as a subsidiary company in 2014.The college has an annual turnover of £6m and employs around 180 staff.

The College is based in South West Wales and has seven main campuses at Llanelli (Graig), Carmarthen (Pibwrlwyd and Jobs Well), Ammanford, Llandeilo (Gelli Aur), Aberystwyth and Cardigan. The College is also home to Carmarthen School of Art which has its origins dating back to 1854.