Marketing Lead

TN United Kingdom; Merthyr Tydfil; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Lead to drive sustainable growth in their Meat Division. This role involves leading the marketing strategy, collaborating with cross-functional teams, and enhancing brand reputation in the agriculture sector. The ideal candidate will have a strong background in customer-facing marketing, particularly within the food industry, and a passion for innovation. Join a forward-thinking company that values responsibility, ambition, and teamwork, and enjoy a supportive work environment with opportunities for further education and employee well-being programs.

Benefits

Company Pension

Further Education support

Employee Discount Platform

Bike to Work Scheme

Long Service Awards

GroceryAid Employee Assistance Program

Qualifications

• 3-5 years experience in a customer-facing marketing role, preferably in food.
• Strong commercial acumen and knowledge of Agriculture sectors.

Responsibilities

• Lead the marketing strategy development for the division's growth.
• Support commercialization of innovation processes and brand reputation.

Skills

Customer-facing marketing experience

Commercial acumen

Knowledge of Agriculture and Agri Food sectors

Education

Bachelor's degree in Marketing or related field

Job description

Social network you want to login/join with:

Kepak is one of Europe’s leading food companies with manufacturing sites across Ireland and the UK. Kepak’s vision is to be a successful, sustainable, future-ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.

We have an exciting new opportunity for a Marketing Lead to join our Meat Division in the UK. The Marketing Lead will play a key role in driving sustainable profitable growth by delivering the Marketing agenda, coordinating the work of the wider Insight, Innovation and Marketing Team, and supporting the development of the Divisional Strategy.

Role Responsibilities:

1. Lead the development and execution of the marketing strategy for the division and its brands to support the division’s growth strategy.
2. Develop and implement strategic partner customer growth plans that integrate agriculture, sourcing, sustainability, category, and innovation/NPD strategies to achieve customer success.

Create:

1. Contribute to a high-performing cross-functional Insight, Innovation, and Marketing (IIM) team, ensuring impactful investment and activity delivery.
2. Own the selection, briefing, and performance management of Kepak’s Agency Partners to ensure category-leading marketing work, leveraging Group scale where relevant.

Grow:

1. Support the commercialization of the innovation process to meet customer, consumer, commercial, and strategic objectives.
2. Enhance the brand reputation in agriculture to support sourcing and market share growth.
3. Collaborate with the Commercial Team to position Kepak as a leading supplier and thought leader, building customer influence and presence.
4. Manage Kepak’s Investment in IIM for the Division, aiming to exceed the Target of 12% through continuous improvement.

Requirements:

• 3-5 years experience in a customer-facing marketing role, preferably within the food industry.
• Strong knowledge of and/or interest in the Agriculture and Agri Food sectors.
• Strong commercial acumen.

Proven capability and track record in…

• Driving growth through excellence in marketing.
• Developing high-performing cross-functional teams.
• Leading and participating in cross-functional teams to drive alignment across the business.

What can we offer you?

• Company Pension
• Further Education support
• Employee Discount Platform: Access to the WrkIt platform with discounts and cashback from hundreds of brands.
• Bike to Work Scheme: Purchase a bike and safety equipment through a salary sacrifice scheme to reduce taxable income.
• Long Service Awards: Recognition and awards for long-serving employees.
• GroceryAid Employee Assistance Program: Support for mental health, wellbeing, family, debt management, and counselling for employees and families.