Marketing Lead

Kepak Group; Merthyr Tydfil; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Lead to join their Meat Division. This pivotal role involves spearheading the marketing strategy to drive sustainable growth while collaborating with cross-functional teams. You will be responsible for enhancing brand reputation and supporting innovative projects within the food sector. If you have a passion for marketing excellence and a strong understanding of the Agri-Food landscape, this opportunity is perfect for you. Join a forward-thinking company that values teamwork and ambition, and be part of a journey towards a sustainable future in food production.

Benefits

Company pension scheme

Support for further education

Access to discounts and cashback platform

Bike to Work scheme

Long service awards

Employee Assistance Program

Subsidized canteen

Free BUPA Cash plan

Qualifications

• 3-5 years of experience in marketing, preferably in the food industry.
• Proven ability to drive growth through successful customer programs.

Responsibilities

• Lead the execution of the marketing strategy to support growth.
• Collaborate with teams to enhance brand reputation and market share.

Skills

Customer-facing marketing experience

Commercial acumen

Knowledge in Agriculture and Agri-Food

Team leadership

Marketing excellence

Job description

Company Overview

Kepak is one of Europe's leading food companies with manufacturing sites across Ireland and the UK. Our vision is to be a successful, sustainable, future-ready food business with differentiation at its core, providing a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion for Food, and Teamwork.

Job Opportunity

We have an exciting opportunity for a Marketing Lead to join our Meat Division in the UK. The Marketing Lead will play a key role in driving sustainable profitable growth by delivering the marketing agenda, coordinating the work of the Insight, Innovation, and Marketing teams, and supporting the development of the divisional strategy.

Role Responsibilities

Strategy

• Lead the development and execution of the division's marketing strategy and brands to support growth.
• Develop and implement strategic partner customer growth plans integrating agriculture, sourcing, sustainability, category, and innovation strategies to enhance performance.

Create

• Contribute to a high-performing cross-functional Insight, Innovation, and Marketing (IIM) team, ensuring impactful activities and investment.
• Own the selection, briefing, and performance management of agency partners to ensure category-leading marketing impact, leveraging group scale where relevant.

Grow

• Support the commercialization of innovation projects aligned with customer, consumer, and strategic objectives.
• Enhance the brand's reputation in agriculture to support sourcing and market share goals.
• Collaborate with the Commercial Team to position Kepak as a leading supplier and thought leader, building customer influence.
• Manage and improve Kepak's investment in IIM to exceed the target of 12% growth.

Candidate Requirements

• 3-5 years of experience in a customer-facing marketing role, preferably within the food industry.
• Interest or knowledge in Agriculture and Agri-Food sectors.
• Strong commercial acumen.
• Proven ability to drive growth through marketing excellence and successful customer programs.
• Experience in developing high-performing cross-functional teams and driving business alignment.

Benefits

What can we offer you?

• Company pension scheme.
• Support for further education.
• Access to the WrkIt platform for discounts and cashback.
• Bike to Work scheme with salary sacrifice.
• Long service awards.
• GroceryAid Employee Assistance Program for wellbeing and support.
• Subsidized canteen.
• Free BUPA Cash plan.