Marketing Executive (Email & Content)

Seaham Hall; North East; Hybrid; GBP 25.000 - 36.000; Vollzeit

Benefits dieser Stelle

Hybrid working opportunities (after a

Employee recognition scheme

Workplace wellness programme

In-house and external training

Staff discounts across both brands

Uniform provided

Free onsite parking

Zusammenfassung

Seaham Hall is seeking a Marketing Executive to develop content across two luxury brands and drive email campaigns. You’ll craft on-brand copy for websites, blogs and promotions, and coordinate with design teams to deliver assets across channels.

A strong eye for detail and copywriting flair are essential. The role is based at Seaham Hall in County Durham with hybrid working after probation and travel to resorts as needed.

Qualifikationen

• Degree in Marketing, English, Journalism, Communications or equivalent.
• Strong copywriting and content creation skills.
• Experience with email marketing platforms and CMS.
• Familiarity with analytics and GDPR considerations.

Aufgaben

• Update and manage content across websites, offers and landing pages.
• Write on-brand copy for websites, emails, blogs and promos.
• Plan, build and schedule email campaigns and newsletters.
• Input and update customer content in the CRM system.
• Collaborate with design and external agencies to deliver assets.
• Pull website and email performance metrics for reports.
• Ensure brand guidance and tone across channels.

Kenntnisse

Copywriting

Content creation

Email marketing

CRM proficiency

Attention to detail

Team collaboration

Adaptability

WordPress skills

GDPR awareness

Ausbildung

Degree in Marketing

English/Journ/Communications degree

Tools

WordPress

Mailchimp

Dotdigital

Google Analytics

Canva

Adobe Creative Suite

Jobbeschreibung

Marketing Executive (Email & Content)

We’relooking for a Marketing Executive to join our marketing department. It’sthe perfect role to develop and expand your skills while working across twoluxury brands: Seaham Hall and the resort chain Luxury Lodges.

Basedat Seaham Hall in County Durham, you’ll report directly to the MarketingManager and work closely with our Lead Marketing Executive and Social MediaMarketing Executive, bringing campaigns to life through great web and emailcontent. This is a varied role with a particular focus on website content,copywriting and email marketing. If you have a way with words, a sharp eye fordetail and love creating content that inspires guests to book, we’d love tohear from you.

Key Duties & Responsibilities

• Update and manage content acrossmultiple websites, including copy, imagery, offers and landing pages
• Write compelling, on-brand copy forwebsites, emails, blogs, brochures, paid ads and promotional materials
• Write, build and schedule emailcampaigns and newsletters
• Input and update email and customercontent in the CRM
• Work on projects for individualresorts, which can include creating marketing assets and delivering minicampaigns
• Support residences and lodge salesmarketing with web content, email campaigns and sales materials
• Act as the day-to-day contact fordesign, print and web agencies, managing projects, timelines and the deliveryof assets
• Book and manage external photographyand videography
• Pull website and email performancedata (such as open rates and click-throughs) to feed into the marketingperformance reports
• Proofread and edit content fromacross the business to ensure accuracy and consistency
• Ensure consistent use of brandguidelines and tone of voice across both brands and all channels
• Deliver the website and emailelements of campaigns across both brands, working from agreed briefs
• Create and update marketingdocuments, promotional materials and other ad hoc content
• Manage the marketing department’sinbox, coordinating admin tasks across multiple resorts
• Respond to marketing-relatedrequests and enquiries from colleagues across the organisation
• Carry out additional marketingduties as required

Skills & Qualifications

• Degree in Marketing, English,Journalism, Communications or a relevant professional qualification
• Excellent written English, withexamples of copywriting you can share
• Knowledge of WordPress (orsimilar CMS)
• Experience using an email marketingplatform (such as Mailchimp, Dotdigital or similar)
• Some familiarity with GoogleAnalytics would be an advantage
• Proficiency in Canva, with AdobeCreative Suite (Photoshop, InDesign) desirable
• Basic HTML knowledge would be anadvantage
• Understanding of CRM systems, datasegmentation and GDPR would be an advantage
• Willingness to travel to ourresorts, with a full UK driving licence preferred

About You

• A natural writer who can adapt toneof voice for different audiences and formats
• Eager to learn and open to coachingfrom senior team members
• Creative, enthusiastic and proactivein your approach
• A collaborative team player,confident in contributing new ideas
• A confident communicator,comfortable liaising with external agencies and suppliers
• Excellent attention to detail andaccuracy, with a sharp eye for typos and inconsistencies
• Strong problem-solving andcreative-thinking abilities
• Proven organisational andtime-management skills, able to juggle multiple deadlines
• Flexible and adaptable, happy toswitch between projects and brands

Benefits

• Hybrid working opportunities (aftersuccessful probation period)
• Employee recognition scheme,including Employee of the Quarter and Employee of the Year
• Workplace wellness programme,including access to the fitness suite (off-peak times)
• In-house and external trainingopportunities
• Staff discounts across both brands
• Uniform provided
• Free onsite parking