Marketing Manager

Elite Leisure Collection; Royal Tunbridge Wells; On-site; GBP 42,000 - 62,000; Full time

Job summary

Elite Leisure Collection is seeking a Marketing Manager to drive digital marketing across its portfolio, including hotels, estates, and events. You will own website content, user journeys, email campaigns and paid media while leading a small team and coordinating external agencies.

The role emphasizes hands-on copywriting, campaign delivery and performance improvement across hospitality and leisure brands, with a focus on customer experiences and revenue growth.

Qualifications

• Proven experience delivering multi-channel marketing campaigns and managing competing deadlines.
• Practical experience with website content management systems, email platforms and digital customer journeys.
• Excellent copywriting, editing and proofreading skills, with strong attention to detail.
• Experience managing people, allocating work and giving clear, constructive feedback.
• Experience briefing and managing agencies or suppliers, with paid social and Google Ads knowledge to assess results.
• Ability to interpret campaign and website data and turn findings into improvements.
• Strong organisational, stakeholder management and budget tracking skills.
• Experience in hospitality, leisure, tourism, or multi-brand environments.

Responsibilities

• Translate approved campaign briefs into delivery plans with clear actions, owners, deadlines and approvals.
• Own and maintain the marketing activity calendar across channels and partners.
• Write, edit and publish website and landing-page copy; direct external website support when needed.
• Test and optimise customer journeys across mobile and desktop; log issues and improvements.
• Brief external developers on fixes and improvements with clear deadlines and follow-ups.
• Plan and execute email campaigns; manage tests and performance reviews.
• Coordinate paid social and Google Ads with suppliers, ensuring clear objectives and budgets.
• Monitor spend against budgets and challenge underperformance with agencies.
• Oversee content quality and stakeholder management; balance competing priorities.
• Support CRM implementation and data-driven marketing initiatives.

Skills

Campaign delivery

Copywriting

CMS management

Email marketing

Agency management

Budget tracking

Team management

Education

Marketing qualification

Tools

Google Ads

Facebook/Meta Ads

CRM platforms

CMS (WordPress/ equivalent)

Job description

The Marketing Manager is primarily responsible for digital marketing delivery across the Group’s portfolio, including One Warwick Park Hotel, Salomons Estate, Bewl Water, Bewl Adventures and Christmas at Bewl.

Working closely with the Senior Marketing Manager, the role turns campaign briefs into coordinated activity across websites, email and organic social media and paid advertising. It provides clear ownership of website content and user experience, ensuring customers can find accurate information and complete enquiries and bookings easily.

As the operational deputy, the Marketing Manager manages three team members and coordinates day-to-day activity of third-party agencies and developers supporting digital delivery.

About the Company

Elite Leisure Collection is a premium portfolio of hospitality, leisure and events businesses, including Salomons Estate, Bewl Water, One Warwick Park Hotel and Christmas at Bewl Water. Across our brands, we are passionate about creating memorable guest experiences and making spaces and moments that people want to stay in and return to.

With ambitious growth plans across the portfolio, marketing plays a critical role in driving awareness, engagement, and revenue.

Role Overview

This is a hands-on role for an organised marketing professional who combines strong copywriting and digital delivery skills with the ability to manage people, suppliers and competing deadlines. It offers the opportunity to improve customer experiences and campaign performance across hospitality, leisure, attractions and events.

Key ResponsibilitiesCampaign Planning and Delivery

• Translate approved campaign briefs into delivery plans with clear actions, owners, deadlines, channel requirements and approval points.
• Maintain the shared marketing activity calendar and coordinate delivery within agreed priorities and budgets.
• Identify capacity constraints and resolve or escalat

Website Content and Customer Experience

• Own the routine review and accuracy of website content, including offers, prices, opening information, events and booking links, obtaining confirmation from venue teams.
• Write, edit and publish clear website and landing-page copy, using the content management system where appropriate or directing external website support team(s).
• Regularly test mobile and desktop journeys, including enquiries, purchases and bookings, and maintain a prioritised log of issues and improvements.
• Brief external developers on technical fixes and improvements, agree deadlines, check completed work and elevate issues affecting customers or revenue.
• Work with the Marketing Project Analyst to identify issues or improvements in customer journeys and agree improvements based on evidence.

Email Marketing and Customer Communications

• Plan, write, build, test and schedule email campaigns in line with the agreed campaign calendar.
• Execute an email marketing strategy to improve data quality and channel performance.
• Check copy, links, display, audience selection and tracking before sending; maintain clear approval and quality checks.
• Improve email content and customer journeys through structured testing and performance reviews.
• Contribute marketing requirements and user testing to the CRM project led by the Marketing Project Analyst and Senior Marketing Manager.
• Paid Media and Third Party Coordination
• Brief specialist suppliers delivering paid social and Google Ads, ensuring objectives, audiences, creative requirements, budgets and landing pages are clear.
• Coordinate campaign setup and launch checks with suppliers and the Marketing Project Analyst, including tracking and conversion measurement.
• Monitor delivery and spend against approved budgets; review results and challenge underperformance with the agency.
• Maintain clear account ownership, access permissions, approval processes and escalation arrangements.
• Coordinate specialist paid media execution; the social media team’s remit remains organic content and community management.

Paid Media and Third Party Coordination

• Brief specialist suppliers delivering paid social and Google Ads, ensuring objectives, audiences, creative requirements, budgets and landing pages are clear.
• Coordinate campaign setup and launch checks with suppliers and the Marketing Project Analyst, including tracking and conversion measurement.
• Monitor delivery and spend against approved budgets; review results and challenge underperformance with the agency.
• Maintain clear account ownership, access permissions, approval processes and escalation arrangements.
• Coordinate specialist paid media execution; the social media team’s remit remains organic content and community management.

Team Management and Workflow

• Line manage two Social Media Specialists and the Marketing and Design Assistant, setting clear objectives, priorities and standards.
• Work closely with the Design Lead to effectively manage the workload and capacity of the Marketing and Design Assistant.
• Hold regular one-to-ones, provide constructive feedback and support development and accountability.
• Oversee organic social media content quality and community management; ensure activity supports agreed campaign priorities.
• Delegate routine content updates, campaign administration and digital checks to the Marketing and Design Assistant according to capability and capacity.
• Maintain a visible workflow, escalating competing priorities to the Senior Marketing Manager.

Performance Monitoring

• Work with the Marketing Project Analyst on regular digital and campaign reviews, identifying practical actions and following through on improvements.
• Provide concise progress updates covering delivery, spend, performance, risks and decisions required.
• Track supplier costs and campaign expenditure

This job description is not exhaustive and other duties and responsibilities of a similar level and nature may be required from time to time.

Skills and Experience

• Proven experience delivering multi-channel marketing campaigns and managing competing deadlines.
• Practical experience with website content management systems, email platforms and digital customer journeys.
• Excellent copywriting, editing and proofreading skills, with strong attention to detail.
• Experience managing people, allocating work and giving clear, constructive feedback.
• Experience briefing and managing agencies or suppliers, with sufficient paid social and Google Ads knowledge to assess delivery and results.
• Ability to interpret campaign and website data and turn findings into improvements.
• Strong organisational, stakeholder management and budget tracking skills.
• Experience in hospitality, leisure, tourism, visitor attractions or a multi-brand business.
• Experience improving booking or enquiry journeys.
• Experience supporting CRM implementation, segmentation or email automation.
• A relevant marketing qualification or equivalent practical experience.
• Personal Attributes
• Organised, commercially aware and focused on delivery.
• Proactive in resolving problems and comfortable taking ownership.
• Collaborative, constructive and able to challenge respectfully.
• Calm under pressure, with sound judgement about priorities and escalation.
• Customer-focused, adaptable and committed to developing others.

Key Performance Indicators

Specific targets will be agreed with the Senior Marketing Manager against baseline performance, available resources and campaign objectives.

Success in the First 12 Months

• Well-maintained marketing and social media calendars with clear approval processes and effective management of the three direct reports.
• Put regular website checks in place and deliver a prioritised programme of content and customer journey improvements.Improve the consistency and effectiveness of email activity and specialist paid media delivery.
• Build strong working relationships with venue teams, the Design Lead, Marketing Project Analyst and external suppliers.
• Become a trusted operational deputy, enabling the Senior Marketing Manager to focus on strategy, campaign direction and business priorities.