Marketing Executive – Ecommerce & Retail

Rolawn Limited; York and North Yorkshire; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Competitive salary dependent on 경험

28 days holiday including bank holiday

Pension & life assurance

Employee Assistance Programme

Job summary

Rolawn Limited is seeking a Marketing Executive to drive ecommerce and retail marketing. You will own campaigns across our ecommerce sites and retail channels, coordinating with agencies and shaping content to engage customers throughout the journey from discovery to purchase.

You will use WordPress daily, apply SEO and Google Ads strategies, and analyse performance data to optimise results. A collaborative, detail-oriented marketer will thrive here.

Qualifications

• At least one year of practical experience using WordPress.
• Experience with SEO and Google Ads.
• Confident using digital marketing and website content systems.
• Able to interpret website and campaign performance data.
• Commercially aware and customer focused.
• Strong attention to detail, self-motivated, organised and able to prioritise.
• Excellent communication skills and able to communicate at all levels.

Responsibilities

• Own the ecommerce and retail marketing across our websites and retail channels.
• Coordinate campaigns with external agencies and manage projects.
• Develop and manage content for websites and marketing materials.
• Analyse website and campaign performance data and derive actionable insights.
• Support customer communications and enhance the customer journey from discovery to purchase.

Skills

WordPress

SEO

Google Ads

CMS platforms

Data analytics

Commercial awareness

Attention to detail

Communication

Job description

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Home / Vacancies / Marketing Executive – Ecommerce & Retail

Marketing Executive – Ecommerce & Retail

About us

BioScapes Group (Rolawn) is a family of specialist brands and a trusted name in our industries, with a shared ambition to create spaces that work harder for people and the planet. We care about quality, sustainability and doing the right thing for our customers, our communities and our planet. Honesty, integrity and professionalism shape the way we work, alongside a hard-working, customer-focused culture that encourages us to improve, evolve and innovate as we move forward.

The role

As the Marketing Executive responsible for our ecommerce and retail audience, you’ll play an important role in growing our D2C audience and creating a consistent, engaging experience for our customers. You’ll take day-to-day ownership of marketing across our ecommerce websites and retail channels, working closely with external agencies to coordinate campaigns, manage projects and support the ongoing development of our websites.

You’ll help shape the retail customer journey from initial discovery through to purchase and retention, looking for opportunities to improve how customers experience and engage with our brands at every stage. It’s a varied, hands-on role spanning ecommerce, email marketing, paid and organic social media, content creation, online marketplaces and customer communications.

Finding the right person matters. We’re open to applicants with different levels and types of marketing experience, with scope to shape the role around the strengths and experience of the successful candidate.

If some parts of the job description feel like a stretch, we’d still encourage you to apply. We value potential as well as experience and are committed to developing our people, with opportunities to learn new skills, build your knowledge and grow within the role.

What experience and qualities you will need to apply

• At least one year of practical experience using WordPress
• Experience with SEO and Google Ads
• Confident using digital marketing and website content systems
• Able to interpret website and campaign performance data.
• Commercially aware and customer focused
• Strong attention to detail, self-motivated, organised and able to prioritise
• Excellent communication skills and able to communicate at all levels.

What you will get in return for your skills and experience

• Competitive salary dependent on experience
• 28 days holiday (including bank holidays)
• Benefits package including pension & life assurance
• Employee Assistance Programme available 24/7