Marketing Executive

Elevation Recruitment Group; Wakefield; On-site; GBP 28,000 - 40,000; Full time

Job summary

Elevation Recruitment Group seeks a Marketing Executive for a Wakefield-based, fully onsite role. You will support business development by increasing brand awareness, generating leads, and promoting our SaaS services.

Key duties include market research, tender identification and response, content creation, digital marketing, pipeline reporting, event coordination, and brand management. A 2–4 year marketing background in SaaS/tech is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2-4 years of marketing experience, preferably in SaaS/tech.
• Proven experience in digital marketing, content creation, and lead generation.
• Strong analytical skills with marketing analytics tools.
• Experience with website CMS and LinkedIn.

Responsibilities

• Conduct market research to identify trends, needs, and competitive landscape.
• Identify tenders and write high-quality ITT responses.
• Create compelling content for blogs, newsletters, and collateral; optimise for SEO.
• Manage digital campaigns (SEO/SEM, PPC, email, social).
• Track campaign ROI and report on performance metrics.
• Develop and maintain pipeline reporting to optimise marketing and sales strategies.
• Support marketing events, webinars, and trade shows.
• Ensure consistent brand messaging across channels.

Skills

Market research

Lead generation

Digital marketing

SEO/SEM

Content creation

Campaign analysis

Social media management

LinkedIn

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEMrush

CMS (website content management)

Google Ads

Email marketing platforms

Job description

Role: Marketing Executive – Wakefield - FULLY ONSITE

Working Hours: Monday to Friday 9am-5pm

We’re working with a leading SaaS business who are looking for a dynamic and results-oriented Marketing Executive to support their business development efforts.

The successful candidate will play a crucial role in increasing brand awareness, generating leads, and solidifying our position in the market. This role requires a blend of creativity, analytical skills, and a proactive approach to identifying growth opportunities.

Key Responsibilities:

Market Research & Analysis:

Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Analyse customer segments and develop targeted marketing strategies.

Collaborate with the marketing team to develop and implement marketing strategies that align with business development objectives. Assist in defining marketing goals and KPIs.

Tender Identification & Response:

Research and find appropriate tenders that align with the company's offerings and strategic goals. Write and submit high-quality ITT responses, ensuring all submissions meet the requirements outlined in the tender documents.

Content Creation:

Create compelling content for various platforms, including blogs, newsletters, and marketing collateral that promote our services. Manage website content updates, ensuring all information is accurate, engaging, and optimised for SEO. Regularly update LinkedIn and other social media profiles to reflect our current offerings, achievements, and industry-related insights.

Digital Marketing:

Manage and optimise digital marketing campaigns across platforms (SEO/SEM, PPC, email marketing, and social media). Utilise analytical tools to track and report on campaign performance and ROI.

Opportunity Pipeline Reporting:

Develop and maintain reporting on the sales opportunity pipeline, including tracking potential leads and current engagements. Provide insights and recommendations based on pipeline data to optimise marketing and sales strategies.

Event Management:

Support the planning and execution of marketing events, webinars, and trade shows to showcase our products and services. Gather feedback and insights following events to refine future strategies.

Brand Management:

Ensure consistent brand messaging across all marketing channels. Monitor brand perception and make recommendations for improvements

Essential skills & Attributes

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2-4 years of experience in a marketing role, preferably in the SaaS or technology sector.
• Proven experience in digital marketing, content creation, and lead generation
• Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, SEMrush, etc.).
• Experience with website content management systems (CMS) and social media platforms, particularly LinkedIn.
• Excellent verbal and written communication skills.
• Proven ability to work collaboratively in a team-oriented environment.
• Experience with marketing automation tools is preferred.

Skills:

• Proven experience in marketing, with a strong understanding of market dynamics.
• Proficiency in digital marketing tools, particularly Google Ads and email marketing platforms.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Leadership capabilities to guide teams towards achieving shared objectives.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
• Familiarity with IT systems and office software applications is essential.
• Creative mindset with a keen eye for detail when producing marketing materials.