Marketing Executive - Events and Partnerships

YourCode - Award Winning IT & Digital Consultancy; Leeds; On-site; GBP 26,000 - 36,000; Full time

Job summary

YourCode - Award Winning IT & Digital Consultancy in Leeds is seeking a Marketing Executive to own the events and partnerships program. You will plan B2B events and manage partnerships, delivering content and campaigns that engage customers and prospects.

With 2–4 years in marketing, you will work closely with sales and marketing to unlock commercial opportunities and optimise engagement through events, campaigns, and collaborative activities.

Qualifications

• 2–4 years marketing experience with events/partnerships.

Responsibilities

• Plan and deliver B2B events (roundtables, dinners, webinars).
• Manage participation in third-party events.
• Develop annual events and engagement programme.
• Identify target audiences, themes and formats.
• Manage event delivery from planning to follow-up.
• Track event performance and ROI.
• Build relationships with strategic partners.
• Create opportunities for joint events and content.
• Collaborate with sales/marketing to generate opportunities.
• Produce marketing collateral and materials.
• Report on marketing performance with insights.
• Maintain CRM and data accuracy.

Skills

Event planning

CRM management

Stakeholder management

HubSpot

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing

Tools

HubSpot

Canva

Adobe Creative Suite

Job description

Marketing Executive – Events & Partnerships

Leeds, West Yorkshire

We're recruiting a Marketing Executive – Events & Partnerships to join an established and growing technology business in Leeds.

This is a great opportunity for a marketer with 2–4 years' experience who enjoys the relationship-building side of marketing and wants to take ownership of B2B events, partnerships and engagement campaigns.

You'll report directly to the Director of Marketing and help develop an annual programme designed to engage customers, prospects and strategic partners through events, content, campaigns and collaborative marketing activity.

The Role

As Marketing Executive, you'll be responsible for:

• Planning and delivering B2B events including roundtables, dinners and webinars
• Managing participation in relevant third-party events
• Developing the annual events and engagement programme
• Identifying target audiences, event themes and formats
• Managing event delivery from planning through to follow-up
• Tracking event performance, engagement and ROI
• Building and developing relationships with strategic partners
• Creating opportunities for joint events, campaigns, content and introductions
• Working with sales and marketing colleagues to generate commercial opportunities
• Creating email, social media and website content
• Supporting website content and conversion optimisation
• Producing marketing collateral and company materials
• Reporting on marketing performance and providing actionable insights
• Maintaining accurate CRM and marketing data

About You

We're looking for someone with:

• 2–4 years' marketing experience
• Experience within events and/or partnerships
• Hands‑on B2B event planning and delivery experience
• Strong relationship and stakeholder management skills
• Experience using CRM systems – HubSpot experience would be advantageous
• Good understanding of digital and traditional marketing channels
• Strong project management and organisational skills
• Ability to analyse marketing activity and report on performance
• Excellent written and verbal communication skills
• Experience using Canva, Adobe Creative Suite or similar tools

Experience within technology, IT services, SaaS or an MSP environment would be beneficial, but isn't essential. We're equally interested in candidates from other B2B sectors such as professional services.

This is a particularly good opportunity for someone who has gained a solid grounding in marketing but now wants greater ownership of events, partnerships and engagement activity within an established business.

Relevant backgrounds could include: