Senior Marketing Manager - SaaS

Caramel Talent; Warrington; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

25 days holiday

Birthday off

Private health insurance

Employee assistance programme

Benefits/travel allowance

Job summary

Caramel Talent is seeking a Senior Marketing Manager to translate strategy into multi‑channel campaigns that generate qualified leads, pipeline and measurable revenue. The role is hands‑on and collaborates with Sales, Product and the wider Marketing team to drive growth.

You will own integrated activity across channels, manage agencies, and push ABM initiatives for UK and US markets, with a hybrid, Warrington‑based role that emphasizes performance, ROI and data-driven decisions.

Qualifications

• 5–7 years of B2B marketing experience, ideally SaaS/enterprise
• Hands-on with delivery while operating at Marketing Manager or Senior Marketing Manager level
• Strong track record of integrated, multi‑channel campaigns
• Proven ability to generate leads and contribute to measurable pipeline/revenue
• Strong understanding of marketing funnel, conversion, ROI
• Experience managing external marketing agencies
• Ability to challenge agency recommendations with data
• Experience with PPC, paid social, LinkedIn, email marketing, content and events
• Experience collaborating with Sales, Product and internal stakeholders
• Understanding of US markets and enterprise buyer journeys would help

Responsibilities

• Own and deliver integrated B2B marketing campaigns across multiple channels
• Translate strategy into quarterly priorities and day‑to‑day activity
• Lead demand generation to create qualified leads, opportunities and pipeline
• Manage campaigns across paid media, LinkedIn, email, content, events, website and other channels
• Develop Account‑Based Marketing campaigns with Sales
• Collaborate with Sales to align targets, lead definitions and follow‑ups
• Partner with Product and other teams on messaging and launches
• Manage external agencies and set briefs, budgets and expectations
• Monitor website performance, SEO and CRO, and report on ROI
• Support growth in UK and US enterprise markets

Skills

Integrated campaigns

Lead generation

Multi-channel marketing

ABM

Analytics

Sales alignment

Team leadership

Hands-on marketing

Campaign management

Tools

HubSpot

Job description

An exciting opportunity to join a fast-growing B2B technology business as a Senior Marketing Manager, taking a leading role in turning marketing strategy into campaigns that generate qualified leads, pipeline and measurable commercial results.

This is a senior but genuinely hands-on role. You'll work across the full marketing mix, managing campaigns, agencies and day-to-day activity while working closely with Sales, Product and the wider Marketing team.

The business is looking for someone who understands the complete journey from marketing activity through to lead generation, Sales engagement and ultimately pipeline and revenue.

You'll be joining an ambitious team where people are trusted to take ownership, make decisions and deliver.

The Role:

You’ll take ownership of integrated marketing activity across multiple channels, translating wider strategy into a clear programme of campaigns and priorities.

This isn’t a role where everything is handed to agencies or delegated to the wider team. You’ll remain close to delivery, with enough hands‑on marketing knowledge to understand what’s working, identify what isn’t and challenge external partners where necessary.

Lead generation and pipeline are central to the role. You’ll work closely with Sales to ensure campaigns are targeting the right audiences, generating high‑quality opportunities and supporting wider commercial objectives.

You’ll also work across the website, content, digital, events and Sales enablement, while supporting major launches and targeted Account‑Based Marketing campaigns.

Responsibilities:

• Own and deliver integrated B2B marketing campaigns across multiple channels
• Translate marketing strategy into clear quarterly priorities, campaign plans and day‑to‑day activity
• Lead demand generation activity focused on creating qualified leads, opportunities and pipeline
• Manage campaigns across paid media, LinkedIn, email, content, events, website and other relevant channels
• Develop targeted Account‑Based Marketing campaigns in partnership with Sales
• Work closely with Sales to align campaigns, target accounts, lead definitions and follow‑up activity
• Partner with Product and other internal teams on messaging, positioning, launches and go‑to‑market activity
• Manage external agencies across digital, content, PR and specialist marketing activity
• Set clear agency briefs, objectives, budgets and performance expectations
• Challenge agency recommendations and hold external partners accountable for delivery and results
• Support and manage the wider Marketing team, ensuring priorities and responsibilities remain clear
• Oversee website activity across content, SEO, CRO, design and development
• Monitor marketing performance across the funnel, including lead quality, conversion, opportunities and pipeline
• Track campaign performance and ROI, using data to determine what should be scaled, changed, tested or stopped
• Manage marketing budget pacing and maintain visibility of spend and performance
• Support continued growth across UK and US enterprise markets

Requirements:

• Circa 5–7 years’ B2B marketing experience, ideally within SaaS, technology, digital products or another enterprise‑focused environment
• Experience operating at Marketing Manager or Senior Marketing Manager level while remaining hands‑on with delivery
• Strong track record of running integrated, multi‑channel marketing campaigns
• Demonstrable experience generating leads and contributing to measurable pipeline or revenue outcomes
• Strong commercial understanding of the marketing funnel, conversion, pipeline and ROI
• Team management experience with the ability to lead while remaining close to day‑to‑day activity
• Significant experience managing external marketing agencies
• Enough hands‑on digital marketing knowledge to confidently challenge agencies and assess their recommendations and performance
• Good understanding of PPC, paid social and LinkedIn
• Experience across email marketing, content and events
• Experience working closely with Sales teams to support lead generation and pipeline growth
• Experience collaborating with Product and wider internal stakeholders
• Strong understanding of B2B and enterprise buyer journeys
• Experience with Account‑Based Marketing would be highly beneficial
• Working knowledge of website performance, landing pages, SEO and CRO
• Strong analytical skills and confidence using marketing data to make commercial decisions
• Experience with HubSpot or similar marketing automation platforms would be advantageous
• Experience marketing to US audiences and/or regulated enterprise sectors would be beneficial

Location:

Warrington – Hybrid working (3 days per week in the office)

Hours:

Monday to Friday, 9:00am – 5:30pm, with a 1‑hour lunch

• 25 days' holiday
• Your birthday off
• Private health insurance
• Employee Assistance Programme
• £50 contribution towards benefits/travel