Senior Marketing Executive

MET Marketing Recruitment; Wakefield; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

2 days remote work option

Job summary

A manufacturing business in West Yorkshire is looking for a Senior Marketing Executive to manage digital marketing initiatives after significant business growth. The role involves handling email marketing, web management, and product analytics, making it suitable for a detail-oriented marketer. Candidates should possess experience in managing email campaigns and websites, alongside strong communication skills. The office is based in Wakefield with an option for remote work two days per week.

Qualifications

• Previous experience in a digital marketing role focused on product and analytics.
• Hands-on experience managing email campaigns and website projects.
• Strong attention to detail and data accuracy is essential.

Responsibilities

• Manage CRM and email marketing platforms ensuring data accuracy and GDPR compliance.
• Support email campaign setup and execution.
• Generate leads for events and support their processes.
• Assist in building a new international website, including CMS population.
• Collaborate with teams to manage online products.
• Report on CRM, Email, Web, and Events metrics.

Skills

Digital marketing

Analytical mindset

Email campaign management

Data accuracy

Strong communication skills

Tools

CRM platforms

CMS systems

Job description

A manufacturing business, based in West Yorkshire, are recruiting for a Senior Marketing Executive after recent double digit business growth across UK and International markets.

This role reports directly into the Head of Marketing, and has a focus on email, web management, product analytics and events. This role would suit more of an analytical-minded marketeer rather than content / social media / creative experience.

You will bring with you attention to detail, experience of working in digital marketing and this previous experience managing email activity, websites, product set up and analytics.

About You

• Previous experience in a digital marketing role, with a product and analytical focus.
• Hands on experience with managing email campaigns, website projects and CMS systems.
• Strong attention to detail and high standard of data accuracy.
• Strong written and verbal communication skills across internal and external stakeholders.
• Previous B2B experience is desirable.

What You'll Be Doing

• Manage and maintain CRM and email marketing platforms, ensuring data accuracy, GDPR compliance and consistency.
• Support email campaign set up and execution.
• Event lead generation, following pre and post event lead gen processes.
• Assisting in the build of a new international website. Supporting structure planning, CMS population and ensuring accuracy.
• Working closely with product, technical and commercial teams to set up and manage online products.
• Reporting across CRM, Email, Web and Events.

Where You'll Be Based

Your office will be Wakefield-based and commutable from the wider areas. A car would be useful, if not locally based, as transport links aren’t great.

2 days per week you have the option to work from home.

MET Marketing is acting as an employment agency in relation to this Marketing job.

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