Marketing Executive

Southgate Global; Towcester; Sur place; GBP 35 000 - 52 000; Plein temps

Résumé du poste

Southgate Global is seeking a hands-on Marketing Executive to work under the Head of Marketing. You will develop content, campaigns and assets to support growth across strategic accounts and partners, while coordinating digital marketing, events and customer communications.

You'll gain broad exposure to the marketing mix and take on increasing responsibility as you deliver on plans, measure outcomes and collaborate with sales and operations.

Qualifications

• Experience delivering integrated marketing campaigns across multiple channels.
• Strong copywriting and content development skills with attention to brand voice.
• Proficiency in digital marketing, social media management and analytics.

Responsabilités

• Support planning and delivery of integrated marketing campaigns across channels.
• Create, develop and deliver high-quality marketing content and assets.
• Manage digital marketing and social media activities, including LinkedIn campaigns and website content.

Connaissances

Campaign coordination

Content creation

Copywriting

Social media marketing

Event planning

Marketing analytics

Formation

Degree in marketing or related field

Outils

Adobe Illustrator

Microsoft PowerPoint

Salesforce

Marketing Cloud

Website CMS

Google Analytics

LinkedIn Advertising

Description du poste

The Marketing Executive plays a key hands‑on role in delivering Southgate Global's marketing activity, reporting to and working under the direction of the Head of Marketing. Alongside the Head of Marketing, this role produces the campaigns, content and assets supporting commercial growth, customer engagement and business development across strategic accounts, distribution partners and SME customers.

This is a highly practical, delivery-focused role. You will spend the majority of your time creating content, producing creative assets and delivering agreed campaign, digital and social media activity. You will support events and exhibitions as required by the agreed marketing plan. The role offers broad exposure across the marketing mix and the opportunity to develop skills and take on additional responsibility as agreed with the Head of Marketing.

Success requires creativity, a structured approach, digital capability, attention to detail and a willingness to roll up your sleeves.

Working with the Head of Marketing

The Head of Marketing leads the marketing function and sets its strategy, plan, priorities, budget and standards as well as also producing marketing communications. The Marketing Executive contributes ideas and practical recommendations, takes responsibility for delivering agreed work, and follows the Head of Marketing's direction and feedback.

This also includes agreeing briefs, deadlines, responsibilities and approval requirements with the Head of Marketing. The Executive must then work independently within those agreements, obtain any required approval before publication or launch, and refer changes to priorities, scope, messaging or spend to the Head of Marketing. The Executive will also agree the priority of requests from sales and other colleagues in with the Head of Marketing so that delivery remains aligned with the marketing plan.

Key Responsibilities

Campaign Support & Execution

Support planning and delivery of integrated marketing campaigns, led by the Head of Marketing and working to agreed objectives, audiences, messaging, priorities and timelines across:

• LinkedIn organic and paid campaigns
• Digital marketing and content development
• Trade and supplier events
• Customer communications
• Account-based marketing programmes

Build campaign assets, schedule activity and track progress to ensure campaigns are delivered on time, on brand and to a high standard. Record and analyse results against agreed KPIs, discuss findings with the Head of Marketing and recommend practical improvements.

Content Development & Creative Production

Create, develop and deliver high-quality marketing content including:

• Product and product launch collateral
• Sales presentations and customer case studies
• Technical literature and product data sheets
• Product photography and short-form promotional videos
• Exhibition graphics
• Email campaigns and landing page content
• Digital advertising and social media content

Write clear, accurate and engaging copy that translates Southgate's products, services, capabilities and expertise into customer benefits, using value propositions and messaging agreed with the Head of Marketing. Ensure all output follows Southgate’s brand guidelines and check technical claims with the relevant colleagues.

Digital Marketing & Social Media

Deliver the agreed day‑to‑day activity across Southgate's digital channels, including:

• Creating and scheduling LinkedIn company page content
• Managing organic social media activity and engagement
• Setting up and monitoring paid LinkedIn campaigns within approved budgets
• Updating website content (excluding e‑commerce)
• Building, checking and sending email campaigns in line with agreed approval processes
• Supporting lead generation campaigns and marketing automation

Support the Head of Marketing in sharing campaign insight with the E‑commerce Manager, whose function remains separate from this role, including:

• SEO and digital best practice
• Campaign performance data and analytics

Data, Reporting & Insight

Support the Head of Marketing in capturing and analysing customer, sales and campaign data to:

• Track and report on campaign, email, social media and website performance
• Produce regular marketing performance reports for the Head of Marketing, with initial analysis and practical recommendations
• Maintain accurate customer and contact data within the CRM, following company data handling and contact permission processes
• Identify trends and opportunities, suggest practical improvements and support the handover and tracking of campaign‑generated enquiries with sales

Support Southgate's sales team and distribution network through activity prioritised with the Head of Marketing, including:

• Producing sales enablement materials and presentations
• Creating campaign toolkits and distributor marketing resources
• Supporting product showcases
• Coordinating trade exhibitions and supplier events, including logistics, stand materials and promotional items
• Attending exhibitions and events as required

Marketing Administration & Operations

Support day‑to‑day marketing operations under the Head of Marketing’s direction by:

• Maintaining the marketing calendar and campaign schedules
• Managing the marketing asset library, including images, videos, templates and literature
• Liaising with printers and other external suppliers for work approved by the Head of Marketing
• Tracking marketing spend and processing purchase orders and invoices in line with approved budgets and company authorisation procedures
• Helping to improve marketing processes and ways of working

The expectation is that most day‑to‑day creative and campaign delivery will be produced internally by the Marketing Executive and Head of Marketing. Raise any need for specialist support or additional capacity with the Head of Marketing before committing expenditure or briefing external suppliers.

You will demonstrate experience in:

Marketing

• Campaign coordination and delivery
• Content creation and copywriting
• Social media and digital marketing
• Event and exhibition support
• Marketing reporting

Evidence of writing and producing your own marketing content, turning technical product information into clear customer benefits

Creative Production

Practical experience creating marketing assets using the following tools or equivalent software, with examples of your own work:

• Adobe Illustrator

Good to have experience in:

• Microsoft PowerPoint

Ability to produce:

• Marketing literature
• Digital advertising
• Presentations
• Photography
• Social media graphics

Digital Marketing

Experience using:

• LinkedIn Company Pages
• LinkedIn Advertising
• CRM systems, ideally Salesforce and Marketing Cloud
• Website content management systems
• Google Analytics or similar analytics platforms

Personal Attributes

• Excellent written and verbal communication skills, with strong attention to detail
• Highly organised, able to prioritise agreed work, meet deadlines and raise competing priorities or delivery risks promptly
• Creative, proactive and keen to learn and develop, confident suggesting improvements and acting constructively on feedback
• A team player who is comfortable reporting to and taking direction from the Head of Marketing, follows agreed decisions and collaborates effectively with sales and operational colleagues
• Degree or equivalent qualification in marketing, design, communications or a related field, or equivalent practical experience

Measures of Success

Objectives and targets will be agreed with the Head of Marketing and reviewed regularly. Performance will be assessed against:

• Delivery of agreed campaigns and assets on time, to brief and to the required standard
• Accuracy, brand consistency and effectiveness of content and customer messaging
• Contribution to agreed campaign outcomes, including relevant enquiries, account engagement and sales follow‑up
• Quality of CRM data, reporting, analysis and recommendations
• Effective collaboration, response to feedback and progress against agreed development objectives

You may be required to undertake other additional and/or different duties as the business reasonably requires.

As a Member of the Southgate Team, we will expect the highest standards of conduct:

• Quality: Ensures work is accurate and high-quality, always aims for excellence, focuses on customer satisfaction, and seeks continuous improvement.
• Dynamic: Adapts easily to changes, takes proactive actions, thinks creatively, and brings enthusiasm to the workplace.
• Expertise: Possesses strong knowledge and skills which are applied to solve problems effectively and continuously seeks to learn and improve.
• Integrity: Uphold honesty and ethical standards in all work‑related activities.
• Collaboration: Collaborate effectively with team members and contribute to a supportive team dynamic.
• Professionalism: Employees are expected to maintain a high level of professionalism in their interactions with colleagues, clients, and stakeholders both in and out of the workplace.
• Respect: Treat all individuals with respect and courtesy, fostering a positive and inclusive work environment.
• Confidentiality: Protect sensitive information and adhere to privacy policies.
• Accountability: Take responsibility for one's actions and decisions and strive for continuous improvement.
• Communication: Communicate clearly and effectively, both verbally and in writing.
• Compliance: Adhere to company policies, procedures, and legal regulations.
• Safety: Follow health and safety guidelines to ensure a safe working environment.
• Diversity, Equity, and Inclusion: Promote and support a diverse, equitable, and inclusive workplace by valuing different perspectives, ensuring fair treatment, and fostering an environment where all employees feel respected and empowered.