Marketing Executive

AQA; Guildford; Hybrid; GBP 36,000 - 40,000; Full time

Job summary

AQA in Guildford is seeking a Marketing Executive to join our Marketing team. You will help plan and deliver integrated campaigns across digital and offline channels, creating engaging content and coordinating activity with stakeholders to drive business objectives.

This role offers hybrid working with in-office Tuesdays and Wednesdays, exposure to a broad mix of channels, and opportunities to develop marketing skills through varied projects and learning opportunities.

Qualifications

• Experience delivering marketing campaigns across multiple channels.
• Strong copywriting skills for diverse audiences.
• Understanding of digital marketing including social media, email, and web content.
• Excellent organisational skills with the ability to manage multiple priorities.
• Strong relationship-building with a range of stakeholders.
• Proactive approach and ability to bring forward new ideas.
• Attention to detail and high-quality output.

Responsibilities

• Deliver integrated marketing campaigns from concept through execution.
• Create engaging content across email, social media, web and other channels.
• Collaborate with colleagues across the business to bring campaigns and customer activity to life.
• Monitor campaign performance and use insights to optimise future activity.
• Manage multiple projects and priorities ensuring delivery to time and budget.
• Build strong relationships with internal teams and external partners.
• Support planning and delivery of events and campaigns across audiences.
• Maintain brand consistency across all marketing activity and communications.

Skills

Campaign management

Copywriting

Digital marketing

Project management

Stakeholder management

Attention to detail

Tools

Microsoft Dynamics

Job description

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Job Title: Marketing Executive

Contract Type: Permanent

Location: Guildford (preferred), London and Manchester (Additional)

Salary: £35,700 - £39,700 (Guildford & London) | £34,300 - £38,200 (Manchester)

Working Arrangement: Hybrid working, Tuesdays and Wednesdays in the office

Introduction

Marketing is about more than creating campaigns. It’s about connecting with customers, bringing ideas to life and delivering activity that makes a real impact.

We’re looking for a Marketing Executive to join our Marketing team. If you enjoy turning ideas into creative campaigns, working with a variety of stakeholders and seeing the results of your work, we’d love to hear from you.

You’ll be part of a collaborative team that delivers engaging campaigns across digital and offline channels. From social media and email marketing to web content and customer communications, you’ll have the opportunity to work on a wide range of activity that supports our customers and drives business objectives.

Purpose of the Role

As a Marketing Executive, you’ll support the planning and delivery of integrated marketing campaigns that engage customers and strengthen AQA’s brand. You’ll work closely with colleagues across the business to create compelling content, coordinate campaign activity and help ensure marketing initiatives are delivered successfully.

This role offers the opportunity to develop your marketing expertise, take ownership of projects and contribute to campaigns that reach teachers, schools, learners and education professionals across the UK.

In this role, you’ll be responsible for:

• Delivering integrated marketing campaigns from concept through to execution.
• Creating engaging content across email, social media, web and other marketing channels.
• Working closely with colleagues across the business to bring campaigns and customer activity to life.
• Monitoring campaign performance and using insights to optimise future activity.
• Managing multiple projects and priorities while ensuring delivery to time and budget.
• Building strong relationships with internal teams and external partners.
• Supporting the planning and delivery of events, campaigns and marketing initiatives across a variety of audiences.
• Maintaining brand consistency across all marketing activity and communications.

What’s in it for you?

You’ll be joining a team that’s full of ideas, enjoys working together and isn’t afraid to try new approaches. We work on a wide variety of campaigns, share knowledge openly and genuinely celebrates each other’s successes.

• Gain exposure to a broad range of marketing activities across multiple channels.
• Work alongside experienced marketing professionals in a supportive and collaborative environment.
• Have the opportunity to contribute ideas and help shape campaigns from the outset.
• Develop your marketing skills through varied projects and ongoing learning opportunities.
• Enjoy flexibility through hybrid working and a benefits package designed to support your wellbeing and work‑life balance.
• Build a rewarding career in a role where you’ll see the impact of your work firsthand.
• Being part of a thriving team that brings campaigns and events to life from concept to delivery

You’ll thrive in this role if you have:

• Experience delivering marketing campaigns across multiple channels.
• Strong copywriting skills and the ability to create engaging content for different audiences.
• An understanding of digital marketing, including social media, email marketing and web content.
• Excellent organisational skills with the ability to manage multiple priorities simultaneously.
• Strong relationship‑building skills and experience working with a range of stakeholders.
• A proactive approach and willingness to bring forward new ideas.
• Excellent attention to detail and pride in producing high‑quality work.

Diversity and Inclusion Statement

At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone, regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation or background, is valued, respected and empowered to thrive.

We welcome applications from individuals of all backgrounds and lived experiences and are committed to creating an inclusive environment where everyone can succeed.

What’s Next?

If you’re excited by the opportunity to join a creative, collaborative marketing team and build campaigns that make a real impact, we’d love to hear from you.

• Applications close: 2nd November
• Interviews will take place: Interviews are expected to take place from mid-November 2026 and may be held in Guildford, Manchester or London, depending on candidate location. Further details will be shared with shortlisted candidates.

Full Job Description

Summary

Responsible for successful and timely delivery of integrated campaign activity utilising a range of channels and incorporating all customer activity with an emphasis on digital channels such as social media, web, email. The scope of this role includes the delivery of teacher resources and content to support customers’ engagement and the proposition.
Work collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation.Landscape:
Working alongside other Marketing Executives, Marketing Coordinators, and Deputy Marketing Managers, you will also work with the Marketing Operations team, to ensure scheduling and analysis is done on time.
The Marketing & Brand teams consist of the Market Strategy team, the Marketing Operations team, and the Marketing Campaign team.
The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.

Activities:

• Develop creative and successful integrated campaigns, in collaboration with the Marketing Managers in a matrix structure, to meet the agreed business objectives.
• Work with the Marketing team to effectively schedule delivery of activity to time and budget, including all content to support all customer engagement activity.
• Develop impactful copy and content to support a range of promotional customer activities across a range of online and offline channels, working with marketing teams, and subject experts as required.
• Manage and deliver the effective day to day running of integrated tactical campaigns from concept to completion, ensuring they are delivered on time, to brief, on budget and meeting the pre‑agreed objectives and ROI.
• Manage and continually monitor activity responding to market needs including reviewing against competitor campaign activity and ensure key stakeholders are updated.
• Responsible for monitoring marketing channels and working in collaboration with the marketing team to take appropriate actions in‑line with business objectives.
• Work with the Marketing Analyst and Marketing Managers to produce analysis to continually optimise activity to achieve agreed targets and make recommendations for future improvements.
• Identify and make recommendations for improvements to processes to improve efficiencies and effectiveness.
• Ensure internal stakeholders are up to date and briefed to handle customer enquiries efficiently and effectively.
• Manage the working relationships with internal departments and external agencies ie commissioning agencies and/or third parties and managing their output.
• Manage email communications including the creation of segments and contact lists using Microsoft Dynamics.
• Ensure work is on brand, follows our house style and guidelines, as well as incorporating our core values.

Need to know (to be successful in this role, you will need to know):

• Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
• Challenges self and others to create solutions and strives for improved ways of working
• Understands individual part to play in achieving success; takes ownership and accepts accountability
• Successful track record of managing and delivering complex, high profile, projects across a range of media and audiences (ie acquisition and retention)
• Experience and familiarity with the full channel mix, with an emphasis on digital channels such as social media, web and email and a thorough understanding of SEO, PPC and mobile marketing techniques
• The ability to work with internal stakeholders to support effective delivery