Marketing Executive

Institute for Government; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent public policy organization in Greater London is seeking a Marketing Executive to join their Communications team. This role focuses on delivering audience-led marketing campaigns to engage with various stakeholders using Zoho CRM. The ideal candidate will have experience in email campaign execution, a strong detail-oriented approach, and familiarity with digital marketing tools. Applicants should be confident in communicating across teams and delivering impactful campaigns while adhering to compliance regulations.

Qualifications

• Experience with UTM tracking and basic campaign analytics.
• Record of success in shaping digital marketing campaigns.
• Familiarity with CRM segmentation and list hygiene.

Responsibilities

• Execute email campaigns using Zoho CRM.
• Maintain contact records and apply UTM tags.
• Assist with analytics using Google Analytics 4.

Skills

Experience of using Zoho CRM for email campaigns

Familiarity with email campaign best practices

Confidence handling structured data

Excellent attention to detail

Strong communication skills

Familiarity with automation tools

Basic understanding of Google Analytics 4

Exposure to CMS platforms

Awareness of GDPR rules

Tools

Zoho CRM

Google Analytics 4

Google Tag Manager

Excel

Google Sheets

Job description

Applications are open to join our Communications team as a Marketing Executive.

The Marketing Executive plays a key role in delivering audience‑led communications and marketing campaigns to drive engagement, attendance and impact for IfG publications, products, newsletters and events.

Working within the communications and marketing team, this role is responsible for day‑to‑day CRM execution, use of segmentation, delivery of accurate email and marketing communications, and helping research teams across the IfG to achieve wider audience engagement with their work.

Using Zoho CRM and guided by data and analytics reporting, the postholder will create and deliver marketing campaigns by maintaining clean data records, deploying segmentation and building tagging strategies.

This is a hands‑on, junior‑to‑mid‑level role suited to someone detail‑oriented and confident in communication, with an interest in digital tools, marketing and how to use data to engage target audiences.

Your key responsibilities will include:

• Email campaign execution (through use of Zoho CRM);
• Apply formatting, updating templates list selection, tagging, and unsubscribe/preference handling;
• Maintain contact records in Zoho: de‑duplicate, clean data, manage imports and tagging;
• Apply UTM tags, link tracking and campaign codes to outbound communications;
• Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists;
• Assist with basic analytics and reporting;
• Monitor and report on email performance using Zoho’s analytics and shared dashboards;
• Manage relationship with agencies (ZOHO) for CRM.

What we are looking for:

Essential skills and experience

• Experience of using Zoho CRM for email campaigns.
• Familiarity with the Zoho CRM software suite.
• Familiarity with email campaign best practices including segmentation, list hygiene and consent management.
• Confidence handling structured data in spreadsheets (e.g. Excel or Google Sheets).
• Experience with UTM tracking and basic campaign analytics.
• Excellent attention to detail, especially in formatting, testing and deploying comms.
• Strong communication skills and ability to work collaboratively across teams.
• Familiarity with automation or journey‑based tools such as Braze, Customer.io or similar.
• Basic understanding of Google Analytics 4 (GA4) and Google Tag Manager.
• Exposure to CMS platforms such as Drupal (no direct editing expected, but useful context).
• A record of success and delivery in shaping and delivering digital marketing campaigns.
• Awareness of GDPR and email compliance rules in the UK.

For full details, including a job description and person specification, please read the job application pack available on our website.